(Removes incorrect reference to target of 90,000 dealerships in
paragraph 2 and clarifies in paragraph 8)
By Andjarsari Paramaditha
JAKARTA, March 20 Nissan Motor Co's
revived Datsun brand will target increasing sales in Indonesia,
India and Russia, the firm's chief executive told reporters on
Nissan plans to invest $400 million in Indonesia over the
next two years, w ill double hiring by 2014 and increase its
dealerships in Southeast Asia's largest economy, CE O Carlos
Ghosn said during a visit to Jakarta.
Nissan quit using the Datsun brand in 1981, but earlier this
month a newspaper announced plans to revive the nameplate for
cars and trucks for emerging markets. [ID: nL4E8E209X]
"It's a green car, affordable car, small displacement, high
local content," Ghosn said of the Datsun. "It's going to be a
Nissan executives met Indonesian President Susilo Bambang
Yudhoyono on Monday and said they would inject $400 million for
plant expansions to double production by 2014.
Nissan appointed Kintaro Izumida as president director of PT
Nissan Motor Indonesia (NMI) and PT Nissan Motor Distributor
Indonesia, earlier this month, replacing Takayuki Kimura.
"The priority (for Nissan Motors in Indonesia) is for the
Indonesian market," Ghosn said. "If there is any room for more
capacity it will be located for the domestic (market) rather
than for exports, although cost is competitive."
NMI had previously targeted sales of 60,000 units and sales
growth of 7 percent, according to the company website, which
also said it would open 70 dealerships by end of 2011 on the way
toward its target of 150 by 2015.
NMI is the third best-selling brand in Indonesia and hopes
to increase sales by launching a cheaper multipurpose vehicle
(MPV) and city car suited specifically for its market.
The company's largest sales in Indonesia come from its
popular family mini van Grand Livina, which accounts for 45
percent of sales. The city car lines, March and Juke, came
second in line with 40 percent.
PT Indomobil Sukses Makmur, Nissan's authorised
distributor in Indonesia, launched its crossover model, Nissan
Juke, in the first half of last year, and has sold 1,600 units
per month since.
Nissan has been pushing rapidly into emerging markets,
including a partnership with Ashok Leyland Ltd in
India and a recently announced factory in Brazil, where it aims
to triple its market share by 2016.
Nissan and its French partner, Renault SA, are
also close to announcing a deal to increase the alliance's stake
in Russia's AvtoVAZ, the maker of Lada cars, to aid
A resurrection of Datsun would follow a growing trend to
bring back heritage nameplates, including Toyota's 86, or
"Hachi-roku" sports car, Chrysler's Dodge Dart and partner
($1 = 83.6250 Japanese yen)
(Reporting by Andjarsari Paramaditha, Editing by Michael Taylor
and Jacqueline Wong)