July 8 Japan's NTT DoCoMo Inc and Baidu
Inc , China's largest search engine operator, have
agreed to team up to distribute mobile content to Chinese users,
the Nikkei business daily said.
The two companies plan to form a joint venture(JV) next
month and the Japanese mobile carrier is expected to invest
about 2 billion yen ($24.7 million), the daily reported.
Baidu will take an 80 percent stake in the JV, while DoCoMo
will own the remainder, the paper said.
The two firms plan to develop and operate a site with search
functions and will call on Japanese companies to supply content
such as games, animation and comics for subscribers of Chinese
mobile phone carriers, including China Mobile Ltd ,
DoCoMo has plans to form a content distribution system in
Vietnam and market its services to telecom firms in other parts
of Asia as well. It is also considering investment in local
content providers, Nikkei reported.
($1 = 80.930 Japanese Yen)
(Reporting by Meenakshi Iyer in Bangalore; Editing by Viraj