NEW YORK--(Business Wire)--
Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS
Trade Promotion Management (TPM) software solution in Gartner Inc.`s recently
published "Vendor Panorama for Trade Promotion Management in Consumer Goods."1
Gartner assessed 14 service providers for the Vendor Panorama, which focused on
the TPM marketplace and leading vendors that help consumer goods companies use
technology to better manage their trade promotions.
"We believe the assessment of Accenture CAS in this new Vendor Panorama report
is recognition of our advanced trade promotion capabilities and cements our
reputation as a leading provider of TPM software," said Henning Fromme,
Accenture CAS software product strategy and development lead. "Since introducing
the first web-based TPM solution, we`ve been dedicated to creating an integrated
sales platform that uses trade promotion management and optimization to drive
exceptional sales planning."
Gartner believes that technologies related to managing trade promotions have
never been more relevant, as the average revenue expended by manufacturers for
promotions now exceeds 20%. More and more companies are leaving spreadsheets for
automated technologies, while others are adding promotion optimization
capabilities. In the Vendor Panorama, Gartner profiles the TPM/TPO market and
the leading software vendors across core areas, including: Completeness, User
Experience, Product Vision, Analytical Strength and Configurability.
Accenture CAS is also a key component within Accenture Perfect Promotion, part
of Accenture`s set of business services, which brings together Accenture`s
management consulting capability, industry skills, and Accenture CAS software to
create a highly differentiated solution for the consumer goods industry. This
end-to-end service is designed to help clients increase trade promotion volume
and effectiveness with less investment.
1 Gartner, Inc. "Vendor Panorama for Trade Promotion Management in Consumer
Goods," by Dale Hagemeyer, August 31, 2012.
Accenture is a global management consulting, technology services and outsourcing
company, with approximately 259,000 people serving clients in more than 120
countries. Combining unparalleled experience, comprehensive capabilities across
all industries and business functions, and extensive research on the world`s
most successful companies, Accenture collaborates with clients to help them
become high-performance businesses and governments. The company generated net
revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home
page is www.accenture.com.
Accenture Software combines deep technology acumen with industry knowledge to
develop differentiated software products. It offers innovative software-based
solutions to enable organizations to meet their business goals and achieve high
performance. Its home page is www.accenture.com/software. For more information
on Accenture CAS, visit www.accenture.com/accenturecas.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness for a
Julie Bennink, + 312-693-7301
Matt Samuel, + 44 20 7844 2055
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