Nuclear firm mixes power and beauty

MOSCOW (Reuters Life!) - For many, the words Russia and nuclear conjure up fear and loathing. But Russia's state nuclear company Rosatom sees only beauty.

The search for Rosatom's fourth-consecutive Miss Atom has started from among women working in nuclear energy in the former Soviet Union. Miss Atom 2007 will be crowned in March after a public Internet vote.

The winner will waltz off with a full-length mink fur coat, the miss2007.nuclear.ru official Web site says.