| DURBAN, South Africa, July 4
DURBAN, South Africa, July 4 State broadcasters
ZDF and ARD were awarded the German broadcast rights for the
2014 and 2016 Olympic Games, the International Olympic Committee
(IOC) said on Monday.
The IOC also said it had awarded the broadcasting rights for
South Korea to SBS until 2024 but did not give any financial
details regarding the size of the deals.
The announcement comes two days before the IOC chooses the
hosts for the 2018 winter Olympics, with South Korea's
Pyeongchang and Germany's Munich seen as the frontrunners in a
race that also includes France's Annecy.
"ARD and ZDF have acquired the broadcast rights across all
media platforms, including free-to-air television, subscription
television, internet and mobile," the IOC said in a statement.
This was the first time the IOC negotiated the rights for
Germany individually after ending a long-standing relationship
with the European Broadcasting Union (EBU).
The IOC in 2009 had awarded SportFive the rights for the
2014 and 2016 Olympic Games for 40 European countries but that
deal excluded more lucrative territories such as France,
Germany, Italy, Spain, Turkey and the United Kingdom.
"ARD and ZDF have proven to be excellent broadcast partners
for the Olympic Movement," said IOC Vice President Thomas Bach,
who led the negotiations.
"This is the first time we have negotiated broadcast rights
directly in Germany, as opposed to through a broadcast union,
and we are delighted to continue our relationship with the
experienced teams at both ARD and ZDF."
(Writing by Karolos Grohmann, editing by Justin Palmer; To
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