May 27 Omnicom Group Inc's media
services division signed a deal worth $230 million with Twitter
Inc that will integrate Omnicom's automated ad buying
unit Accuen with Twitter's mobile ad exchange MoPub.
The two-year deal will lock in ad rates and inventory access
for Omnicom agencies and will also give Omnicom a "first look"
at new ad units and opportunities being developed by the
Wall Street Journal reported the deal first. (link.reuters.com/xyj69v)
"This is the first holding company agreement we've done on
the mobile ad exchange side," Adam Bain, Twitter's president of
global revenue, told the newspaper.
Twitter confirmed the deal but declined to comment further.
(Reporting by Sruthi Ramakrishnan in Bangalore; Editing by