| REDWOOD CITY, California, June 10
REDWOOD CITY, California, June 10 Oracle Corp
Chief Executive Larry Ellison on Tuesday launched
"in-memory" technology for speeding up data analysis in a bid to
beef up demand for his company's software products.
The in-memory features, which Oracle has been talking about
for months, allow for faster database queries and transactions
as companies collect, store and analyze growing amounts of
information across the Internet.
The technology will go on sale in July as an add-on to
Oracle's existing databases, Ellison said at an event at the
"It's the ability to run most of your data, all the data you
frequently access, in memory and access that data basically
instantaneously," Ellison said.
With rivals like SAP offering their own products
that rely on memory chips, instead of slower hard drives, as
much as possible for heavy number-crunching, Oracle's new
offering is seen as a must-have addition to its software lineup.
"It's another whistle and bell that Ellison and Oracle can
talk up to the customer base," said FBR analyst Daniel Ives.
"It's all about heavy-duty analytics, queries, big data. That's
what customers are focused on."
For decades, Oracle has been seen as the gold standard for
database technology, but it is under attack from smaller,
aggressive companies like Salesforce.com and Workday
offering competitive software and Internet-based
products at prices that often undercut Oracle.
(Reporting by Noel Randewich; Editing by Leslie Adler)