LISBON Portuguese company Microsoft Lda. plans
to put its brand name and business up for sale on online
auction site eBay on Wednesday with a starting price of $1
million (496,000 pounds), its chief executive, Ricardo
Carvalho, said on Monday.
Microsoft Ltd. is the only company that can use the name
Microsoft in Portugal. It registered its name in 1981 while
Microsoft Corp, the world's largest software company, began
operating in Portugal in 1990.
U.S.-based Microsoft is registered as MSFT in Portugal.
"MSFT has said it was interested in our brand name but
needed more time to discuss the matter," Carvalho told Reuters.
"We have held talks with them in the past and didn't want to
wait for them anymore."
A spokesman for Microsoft in Portugal declined to comment
on the situation.
(Reporting by Henrique Almeida; Editing by Quentin Bryar)