Mattel apologizes to China for toy recalls

By Ben Blanchard

BEIJING (Reuters) - The world's largest toy maker, Mattel Inc, apologized on Friday for damaging China's reputation after recent massive recalls of its Chinese-made toys, admitting it targeted some goods that were actually up to scratch.

Mattel has come under scrutiny following the recall of about 21 million of the toys in a span of five weeks, many because of excessive levels of lead paint.

"Our reputation has been damaged lately by these recalls," Thomas Debrowski, Mattel's executive vice president of worldwide operations, told China's quality watchdog chief, Li Changjiang, in the Chinese capital.

"Mattel takes full responsibility for these recalls and apologizes personally to you, the Chinese people and all of our customers who received the toys."

Debrowski said he realized the damage that had been done to the reputation of Chinese goods, adding the company was committed to manufacturing in China and was also investing $30 million in a Barbie store in Shanghai.

"But it's important for everyone to understand that the vast majority of those products that we recalled were the result of a design flaw in Mattel's design, not through a manufacturing flaw in Chinese manufacturers."

The company added in a statement that too many toys had been recalled, although it said that was because it puts safety first.

"Mattel is committed to applying the highest standards of safety for its products. Consistent with this, Mattel's lead-related recalls were overly inclusive, including toys that may not have had lead in paint in excess of U.S. standards," it said.