April 8 Overstock.com Inc said it will
be at least two to three weeks before Google Inc ends
the penalty period slapped on the discount e-retailer, hurting
On Feb. 22, Google notified Overstock that it was penalizing
the company for noncompliance with some of Google's search
"As a result, we have dropped significantly in some Google
natural search result rankings," Overstock said in a regulatory
Google is not yet fully satisfied and continues to penalize
Overstock in search results, the company added.
The lower Google natural search rankings has hurt sales
during the penalty period to date by 5 percent and Overstock
expects this to continue for the rest of the period.
This winter, Google penalized JC Penney Co Inc after
it determined that the search engine optimization company the
department store chain hired had used unauthorized means to make
Penney's website rank high in searches.
Overstock shares were down 8 cents at $15.43 in early trade
on Friday on Nasdaq.
(Reporting by Nivedita Bhattacharjee in Bangalore and Phil
Wahba in New York; Editing by Gopakumar Warrier)