* Raises 2011 EPS guidance to 85.25 pence
* Digital, emerging markets now account for almost half of
* Shares down 1 percent
By Georgina Prodhan
LONDON, Jan 19 British publisher Pearson
has raised 2011 earnings guidance for the third time in
three months after a strong year-end season, saying it now
expected 10 percent growth in adjusted earnings per share.
The new guidance from Pearson, which owns the world's
biggest education technology business, the Financial Times and
Penguin books, implied EPS of 85.25 pence. It had previously
guided to EPS of 83 pence, up from 77.5 pence in 2010.
Pearson said it continued to benefit from rapid growth in
digital services and investment in developing economies, towards
which it has shifted its portfolio by divesting non-core assets
in legacy businesses such as financial services.
"In the context of significant structural industry change
and generally weak market conditions, Pearson performed well
competitively through the important year-end selling season," it
said on Thursday.
Pearson shares, which have risen 18 percent in the past two
months, were down 1 percent to 1,233 pence by 0843 GMT, the
weakest performer in a flat European media index.
"The group has finished the year well, in our view
benefiting from sustained investment against overleveraged and
distracted rivals," Numis analysts said in a note.
Competitors are lining up to challenge Pearson's leadership
in the structurally strong international education market in
which the company has few global rivals, with McGraw-Hill
its most significant competitor in North America.
However, media group News Corp has signalled it
plans to enter the market in earnest, and consumer-electronics
maker Apple was due to announce its own plans in
education on Thursday.
"This could well be a positive catalyst should Apple
announce steps to widen usage of technology in education, in
partnership with content providers like Pearson," UBS analyst
Alastair Reid said in a note. "Increasing focus on Pearson's
position as leading player in a global structural growth
industry will drive further share price strength."
Pearson said the recent sale of its 50 percent stake in FTSE
International financial index compiler to the London Stock
Exchange for 450 million pounds ($693 million) gave it
headroom for further acquisitions.
It has bought several education-technology companies and
schools in China, India and other fast-growing markets in the
The company said about $3 billion of its 2011 revenues came
from digital businesses and about $1 billion from emerging
markets, adding up to almost half total expected sales.
Pearson said it had continued to gain market share in its
key North American education business. At the FT Group, growth
was driven by digital subscriptions, while Penguin had proved
resilient over the key Christmas season, it said.