MIAMI (Billboard) - Juntos en Concierto (Together in
Concert), the multi-act Latin concert series led by salsa/pop
star Marc Anthony, returns for its fourth consecutive year with
a streamlined touring schedule and featured performers that
will vary by market.
Instead of the 15 to 20 arena dates that have characterized
the series since its inception, this year's edition will stop
in only six markets, limited in part by Anthony's South
American touring schedule. But each show, Anthony says, will
feature different acts and will be tailored to the specific
"It's the perfect excuse to bring acts that you wouldn't
necessarily find together in an arena setting with a
spectacular production," Anthony says.
The tour's first stop will be an Anthony solo show July 26
at Los Angeles' Gibson Amphitheatre, followed by multi-act
shows in Chicago, New York, Miami, Houston and Irvine,
California, through September.
The tour's original version, produced by Live Nation, was
groundbreaking because it put three major Latin artists --
Anthony, Chayanne and Alejandro Fernandez -- together on one
stage. According to Billboard Boxscore, 200,000 people attended
17 shows, which grossed $13.6 million.
For the 2006 version of Juntos, with Italian icon Laura
Pausini and grupero/pop star Marco Antonio Solis, financial
services company ING (known for sponsoring major sporting
events like the New York and Miami marathons) became the tour's
name sponsor. It maintained that role in 2007, when the Juntos
tour featured Anthony with his wife, Jennifer Lopez.
Juntos is a departure for ING in that it is the company's
only major entertainment/music event and the only Latin-themed
event it sponsors.
"The idea was really to engage the Hispanic community in a
fashion that was fun, upbeat and relevant," ING vice president
of multicultural marketing Javier Palomarez says. The multiple
acts, he says, also afforded ING broad reach with a single
Since 2007, ING has asked Anthony to incorporate into
Juntos support for its Run for Something Better program, which
encourages children to run to fight obesity. The program now
serves 33,000 children nationwide, up from 5,000 when it
started three years ago.
As part of that alliance, Anthony taped public service
announcements that will air as part of the promotion for Juntos
and before each concert. In addition, $2 from each ticket sold
will be donated to Run for Something Better.
As for Anthony, he's currently recording three studio
albums: a new tropical album, a Spanish ballad album and an
English-language pop album in which he's collaborating with the
likes of Billy Joel and Babyface.
"We are aiming to release them simultaneously by the end of
the year," he says.