(Recasts; adds details)
Sept 18 PepsiAmericas Inc PAS.N, the No. 2
Pepsi bottler, signed a deal with soft-drink maker Dr Pepper
Snapple Group Inc (DPS.N) that will boost distribution of Dr
Pepper's Crush beverage brand in the U.S. South and Midwest
Minneapolis-based PepsiAmericas will transfer distribution
rights for certain brands, including Hawaiian Punch, to
third-largest U.S. soft-drink maker Dr Pepper as part of the
deal, the companies said in a statement.
Other terms of the agreement were not disclosed.
The licensing agreement with Dr Pepper increases Crush's
availability to about 80 percent of PepsiAmericas' U.S.
The deal further aligns PepsiAmericas fruit-flavored
carbonated soft-drink portfolio behind Dr Pepper's Crush brand,
which includes flavors such as orange, diet orange, grape and
The deal between the companies follows No.1 Pepsi bottler
Pepsi Bottling Group Inc's PBG.N deal, announced in August,
to carry the Crush brand in the majority of its territories
throughout the United States.
Shares of PepsiAmericas closed at $21.40 Wednesday, while
Dr Pepper's shares ended the day at $24.75, both on the New
York Stock Exchange.
(Reporting by Dilipp S. Nag in Bangalore; Editing by Pratish