| LONDON, April 1
LONDON, April 1 Pernod Ricard is
looking to sell its Becherovka liquor brand in the Czech
Republic in a deal that could be worth up to $200 million,
according to sources familiar with the matter.
Interested parties may include Stock Spirits Group,
SPI Group and other eastern European-based interests, said the
sources, who declined to be named as the matter is private.
The French wine and spirits company, the world's
second-biggest behind Diageo, is being advised by
Societe Generale, said the sources. One source said
non-disclosure agreements were sent out last week to possible
bidders, while another said first-round bids were due this
Officials for Pernod, Stock Spirits and SPI declined to
comment. Societe Generale was not immediately available.
Becherovka is made from a blend of plants and spices and is
often drunk as a digestive, similar to Fernet Branca or
Pernod Ricard, whose leading brands include Martell cognac,
Mumm champagne and Absolut vodka, has been hurt by its exposure
to China, where a government crackdown on graft-related gift
giving has crimped sales of cognac, as well as weak trends in
(Additional reporting by Dominique Vidalon in Paris; Editing by