* Monthly sales to grow to $1 mln from tens of thousands
* Seeking strategic partnerships
* Market worth $1.5 bln, growing 20 pct annually
* Competitors include IBM, Adobe
By Tova Cohen
TEL AVIV, June 20 Israeli software start-up
Personyze expects a booming market in personalised web content
to fuel a rise in its monthly sales to at least $1 million
within a year.
The company, whose software enables businesses to
personalise content on their websites, is also seeking strategic
partnerships with software firms that would include an
investment to spur its growth.
Founder and Chief Executive Yacov Shabat told Reuters the
firm had already received an offer to be acquired by a public
company based in the United States, but Personyze turned that
"I think we can get a better price if we realise the full
potential of our company and it's not time yet," Shabat said.
Danny Hen, vice president of marketing and business
development, added: "We want to first dominate our space and
then consider this type of engagement."
While Personyze has been approached by venture capital
firms, Hen said the company preferred to connect with a leading
player in the market who would offer not just capital but a way
to reach the market faster.
The web personalisation and analytics market is $1.5 billion
a year and forecast to grow 20 percent annually, Shabat said.
Personyze, which began selling its platform in April, has
tens of thousands of dollars in monthly revenue from licence
fees and expects to reach $200,000 a month by year end.
Monthly sales of at least $1 million within a year "is a
very realistic number," Shabat said, adding he expects Personyze
to be balanced in two quarters and profitable next year.
"We are seeing positive signs that the market is beginning
to focus on personalisation as a tool to deliver better
results," he said.
Competition includes giants such as IBM , which last
year bought marketing software firm Unica for $480 million, and
Adobe Systems , which acquired software maker Omniture
for $1.8 billion. Oracle and SAP are also
moving into this market.
Personyze software is a self-service product hosted on
Amazon's cloud while competitors focus on server-installed
The company says the software is designed to be used by
small and large websites and focuses on customising the content
of a website to visitors' preferences, not just ads or banners.
It has added integration with Facebook, enabling businesses
to take advantage of the information on visitors' profiles if
they give permission.
Clients include vacation rental website HomeAway, which has
filed to go public soon, and online betting site 888 .
"Personyze is seeing a lot of demand for its platform and is
in talks with Fox News and one of the largest media companies in
Brazil with 500 million page views, among others," Shabat said.
(Editing by Hans-Juergen Peters)