(Corrects Ayala Land official's surname in paragraph 19)
By Siegfrid Alegado
MANILA, July 2 Sweating under their hard hats,
renowned Polish architect David Libeskind and interior designers
from Italy's Armani trooped to a construction site in
sweltering, downtown Manila, to perform the ground breaking for
a new tower in the Philippine capital.
Marketed to attract buyers wealthy enough to own luxury
apartments, most likely in more than one country, the 60-storey
office and residential project, dubbed "Century Spire", is being
built in the downtown Makati district.
Featuring an angular glass shaft with an asymmetrical triple
summit, the "Spire" is due to be completed in four years, but
two-thirds of the space is already sold, with many of the
apartments taken by rich Asians living elsewhere in the region.
At the ground breaking ceremony in May, Libeskind - whose
other landmark buildings include the Jewish Museum in Berlin and
the Denver Art Museum - said the "Spire" would "make a bold and
optimistic statement about the future of the Philippines."
Manila's changing skyline reflects the Philippines's
increasing wealth, with many similarly stylised high-rises
sprouting up across the capital of a country that was once
regarded as one of the region's economic basket cases.
Yield-hungry investors from Malaysia to Japan now buy
Philippine condominium space in bulk, rotating money from
favourites Hong Kong and Singapore as the authorities there have
acted to cool real estate prices, property managers and
"There has never been this strong foreign interest in the
Philippines," said David Young, Philippines managing director
with consultancy and brokerage Colliers International.
Typically, 40 percent of space in newer condominiums is
owned by foreigners, the maximum they are allowed. Foreigners
cannot own land in the Philippines, but they are allowed to hold
condominium titles as long as 60 percent of the development's
total floor area is owned by Filipinos.
"The fact that you have all these developers maximising the
foreign limit is becoming very common," said David Leechiu,
Philippines country manager with property manager and advisory
Jones Lang LaSalle Inc.
He said foreigners buy into Manila's gleaming new towers for
capital gains, or to rent to a growing Filipino middle class and
BUBBLE TALKS BUT STEADY YIELDS
Rising prices and the influx of foreign money has sowed
fears of an asset bubble, but there are no signs of a slowdown.
Real estate prices are still below rates seen before the global
financial crisis despite a steady increase, brokers say.
In revising rules to banks' real estate exposure this month,
the central bank maintained that there is "no clear evidence" of
bubbles forming in the sector.
Only as a precaution were banks told to maintain higher
capital buffers if they want to lend more for real estate
purposes, the central bank said.
With supply steadily meeting demand, property investors and
brokers remain bullish.
Manila's condominiums offer yields between seven to nine
percent, nearly double those in most other Asian cities, a
premium seen lasting for at least five more years, brokers say.
Residential condominium rent in the main business districts
on average rose around 5 percent annually in recent quarters,
while office rent is up over 5 percent, Colliers data showed.
A report by the U.S.-based Urban Land Institute and
PricewaterhouseCoopers ranked Manila as fourth best in
Asia-Pacific for property investments this year after Tokyo,
Shanghai and Jakarta, saying operating cash flow returns in the
Philippine capital could be in the mid-teens.
Rich Singaporeans, Chinese, Japanese, Koreans and Malaysians
bought the most condominiums among foreigners in the past 18
months, officials from developers Ayala Land Inc,
Megaworld Corp, and Century Properties Group Inc (CPG)
"Purchase levels can go from one unit to a couple of
floors," said Jaime Ysmael, chief finance officer at Ayala Land.
Jericho Go, first vice president with Megaworld, said
foreigners "buy residential condominium units in bulk, while
others group together and pool funds to buy a tower in a
Aided by strong foreign demand, domestic developers have
enjoyed bumper sales in recent quarters.
Ayala Land, the second most valuable listed property firm,
has increased international sales- including purchases by
Filipinos living overseas - by 64 percent year-on-year in 2013,
the company disclosed to Reuters.
Megaworld's international sales were up 52 percent last
year, while "Century Spire" developer CPG's overseas sales
increased 15 percent, Reuters estimated from sales data released
by the two companies.
BUYERS AND SELLERS
Asians usually buy apartments worth as much as $550,000 per
unit, CPG managing director Robbie Antonio said.
Brokers also noted rising interest in office space on bets
that commercial leasing prices will skyrocket as more foreign
firms outsource in the country.
The action remains concentrated in Manila, brokers said,
although it is slowly spilling over into "new wave cities" in
central and southern Philippines, which host business process
Top property developers use globally-known luxury brands to
attract overseas demand.
Other than Armani, CPG has tapped Versace and American
socialite Paris Hilton to design interiors. "Brand associations
have attracted interest from foreign nationals," Antonio said.
Ayala's Ysmael said they continue to open sales offices
overseas and is rolling out a Tokyo hub "soon."
For their part, Megaworld's Go said the company is offering
in-house brokerage services to help in leasing apartments.
The surge in overseas pre-sales also keeps top property
firms awash with cash to fund projects and fatten their land
Jones Lang's Leechiu said top developers brush off private
equity and sovereign wealth funds seeking discounts as they
forsee sustained strong demand from retail buyers.
"If they ask for too much discount we won't agree. We don't
need the money," Go said.
(Editing by Simon Cameron-Moore)