McCain pushes choice as health care fix

By John Whitesides, Political Correspondent

TAMPA, Florida (Reuters) - Republican presidential candidate John McCain called on Tuesday for greater competition for health care coverage for Americans, saying more choices for insurance will drive down costs and improve the system.

On a campaign swing to highlight his health care proposals, the Arizona senator said he wanted to put individuals in charge of their health care, foster competition in insurance markets and reduce the prevalence of employer-based plans.

"Americans need new choices beyond those offered in employment-based coverage. Americans want a system built so that wherever you go and wherever you work, your health plan goes with you," McCain said at a Tampa cancer research hospital.

At the heart of McCain's plan is a tax credit of $2,500 for individuals and $5,000 for families that could be used to leave an employer-based plan and purchase cheaper, more suitable insurance on the open market -- creating competition that would lower the price.

"Insurance companies could no longer take your business for granted, offering narrow plans with escalating costs. It would help change the whole dynamic of the current system, putting individuals and families back in charge," he said.

Concern about health care costs and coverage has risen near the top of the campaign agenda and is certain to become a flashpoint in November's presidential election between McCain and the Democratic nominee.

McCain attacked plans by his Democratic rivals, Illinois Sen. Barack Obama and New York Sen. Hillary Clinton, to set a goal of universal health care for 47 million Americans as a "big-government" solution that would reduce individual choice.

But McCain's rivals and other critics said he was borrowing failed ideas from President George W. Bush that would not make insurance cheaper or more available and might prevent people with pre-existing conditions from getting coverage.