VATICAN CITY, March 5 An Italian publisher on
Wednesday launched a fan magazine devoted exclusively to Pope
Francis - including a centrefold - just as the pope said he did
not want to be seen as a superstar.
Il Mio Papa (My Pope), hit the newsstands with a 69-page
first edition full of photos of the pope, his life story, his
appeals for peace and articles about what people think of him.
It includes a pull-out centerfold with a different picture
of the smiling pope and one of his quotes on each side.
The magazine includes advertisements for a weight-loss cure,
a laxative, a beauty cream and a hair-care product.
An editorial by its editor, Aldo Vitali, said its purpose
was "not so much to celebrate" the pope but to help him make the
world a better place.
Vitali is also the editor of "TV Sorisi e Canzoni"
(Television, Smiles and Songs), a magazine of television
listings and celebrity news.
Both are published by Mondadori, a publishing company owned
by former Prime Minister Silvio Berlusconi's family which also
prints Chi (Who), one of Italy's leading gossip magazines.
The first edition of "My Pope" came out on the same day that
Francis said in an interview with an Italian newspaper that he
did not want to be considered a superman or a star.
(Reporting By Philip Pullella; Editing by Angus MacSwan)