* Audi 2013 sales up 8.3 pct at record 1.57 mln
* Porsche 2013 sales up 14.9 pct at record 162,145
* Audi, Porsche to keep growing volume in 2014 - IHS
* But Audi to drop behind Mercedes in sales race - IHS
(Merges with Audi sales, adds new quotes and IHS estimates)
By Andreas Cremer
BERLIN, Jan 9 Volkswagen's flagship
luxury car brands Audi and Porsche aim to keep sales growing
this year helped by overseas demand and new models, after
posting record deliveries in 2013.
Double-digit volume growth in the United States and China,
which Audi and Porsche both list among their top three markets,
gave a boost to the VW-owned divisions ahead of the Detroit auto
show next week.
Porsche increased sales of models such as the iconic 911
sports car and the top-selling Cayenne SUV 14.9 percent last
year to 162,145 autos. The brand is awaiting another boost from
the new Macan compact SUV, to hit German showrooms in April.
"We're entering the new year with a great deal of
confidence," Porsche sales chief Bernhard Maier said on Thursday
during a conference call.
"We did anything but terminate our product offensive in
Porsche's goal to boost worldwide deliveries to more than
200,000 cars - originally set for 2018 - may be reached this
year, market researcher IHS Automotive said, citing demand for
the Macan. Porsche plans to produce 50,000 Macans per year.
Audi, the world's second-largest maker of premium cars,
pushed up global deliveries 8.3 percent last year to 1.57
million, after December deliveries alone surged 18.4 percent.
The Ingolstadt-based carmaker, which together with Porsche
accounts for almost two thirds of VW's 8.56 billion-euro ($11.64
billion) nine-month operating profit, has a goal of replacing
BMW as luxury-sales champion by about 2020, when it
targets 2 million deliveries.
"We have comfortably surpassed our mid-term goal of 1.5
million deliveries," Chief Executive Rupert Stadler said in a
statement on Thursday.
The advance of Audi and Porsche is proving a boon to parent
VW which aims to surpass Toyota and General Motors
as the world's largest carmaker no later than 2018.
But three years after surpassing rival Mercedes-Benz
as runner-up on premium sales, Audi may return to
third place this year, IHS Automotive said.
Audi's global sales may grow only 4.4 percent in 2014 to
1.66 million cars and SUVs, narrowly behind Mercedes which is
seen posting a 7.7 percent gain to 1.67 million autos, the
market researcher said.
BMW sales may grow 7.4 percent to 1.77 million cars, keeping
the Munich-based company in the top luxury slot.
"Audi and Porsche are clearly poised for further growth but
the market environment isn't getting any more comfortable," said
Stefan Bratzel, head of the Center of Automotive Management
think-tank near Cologne.
($1 = 0.7353 euros)
(Reporting by Andreas Cremer; Editing by Christoph Steitz and