Six Bay Area Radio Stations Participate in ABC7's Futures Market to Forecast the...

Six Bay Area Radio Stations Participate in ABC7's Futures Market to Forecastthe FutureRadio listeners introduced to prediction markets hosted by Inkling MarketsSAN FRANCISCO, Nov. 29 /PRNewswire/ -- Bay area radio stations KFOG 104.5FM, Star 101.3 FM, KMEL 106.1 FM, KKSF 103.7 FM, KISQ 98.1 FM and KGRN 960 AMare offering listeners a new participant news tool on their websites thatconnects them to ABC7's futures market platform

(http://abc7.inklingmarkets.com). Powered by Inkling Markets, this platformprovides each station's listeners the opportunity to predict outcomes ofdeveloping news and entertainment stories through a "Wisdom of the Crowd"forecasting method commonly known as a prediction market.

"ABC7 News San Francisco was thrilled to launch our ABC7 Futures Marketlast February on the Inkling Markets' prediction platform," explained EllenConlan, vice president of station marketing and research for ABC-KGO. "Newsviewers are smart. They often understand the future consequence of currentevents. Prediction markets are simply a tool to harness that insight and shareit with others... and achieve a 'gloat factor' when the participants areproven right."

ABC7 is currently encouraging people in the Bay Area to participate inmarkets regarding union strikes, top grossing concert tours and internationalpolitics, as well as local issues such as, "Will Gavin Newsom run for Governorof California in 2010?" ABC7 is the first local broadcast station in thecountry to use prediction markets to measure public opinion and recentlyinvited Bay Area radio stations to participate by developing unique marketsdesigned for their listeners.

Designed to mimic the stock market, prediction markets work by solicitinginput from users and traders. Traders are given fantasy money, with which theybuy and sell simulated shares, and prices rise and fall based on thepopularity of opinions. Prices represent the probability an outcome willactually occur.

"By combining the opinions of a diverse group of people through Inkling'suser-friendly prediction market platform, the participating radio stations andABC7 are able to create a whole new level of interactivity with viewers andlisteners," said Adam Siegel, co-founder and CEO of Inkling Markets, Inc. "Thedata will provide these stations with more accurate feedback regarding futureevents and a new way to engage with their audiences."

About Inkling Incorporated:

Inkling Incorporated is a Chicago-based company that helps organizationsand individuals tap into the collective wisdom of their employees, peers andcustomers with its Inkling Markets software. This prediction market platformimproves forecasting processes, predicts key corporate metrics, identifiespromising future innovations, and forges new communication and collaborationchannels for its customers. Inkling Markets is leveraged by industry-leadingcorporations, start-ups, academic institutions, non-profit organizations, andgovernment entities. Information about Inkling's services and free trials of aprivate, secure marketplace can be found at http://www.inklingmarkets.com.SOURCE Inkling MarketsDiane Fortier, Matter Communications, +1-978-499-9250, ext. 225,Diane@Matternow.com, for Inkling Markets