Analysis of Chewing Gum Market Development and Product Launches from Japan

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/dfd504/japanese_product_i)
has announced the addition of the "Japanese Product Innovation Series
Market Report: Chewing Gum" report to their offering.

The chewing gum market continued to dwindle in 2007 as both
production and retail sales declined. Tooth-friendly gum and
breath-freshening products are expected to be the major focus on new
product development

Scope

- Both production and retail sales in 2007 of chewing gum products
revealed approximately 3% decrease compared with 2006.

- Sugarless gum is the biggest sector in the market.

- Lotte, Cadbury and Meiji are the biggest three companies in the
market in terms of sales.

- The United Arab Emirates is the biggest export destination of
Japanese chewing gum products.

Highlights of this title

The chewing gum sector accounted for 2.12% of the total
confectionery market in 2007 in terms of production volume. The
production volume was estimated to be 41,240 tons in 2007, revealing a
decrease of 3.19% compared with 2006.

Sugarless gum is the biggest category, with production value
reached JPY 89 billion in 2007, and the trend of product development
shows tooth-friendly products and breath-freshening products are the
focus in the market. Fruit plus mint was a popular flavor among
products launched in 2007.

Lotte, Cadbury and Meiji are the biggest three companies. While
Lotte is the clear leader, both Cadbury and Meiji showed positive
growth amid the decline of the market.

Key reasons to purchase this title

- This brief covers analysis of the chewing gum market in Japan in
2007, including production, sales, import and export.

- It contains trends of product development, including popular
flavors and types of products.

- It also covers key product developments from leading
manufacturers.

Key Topics Covered:

- Total market review

- This market showed continued decline in production in 2007

- Sugarless, dental care and etiquette products are the focus of
product development in 2007

- Net supply to the Japanese market also decreased after the peak
in 2003 / 2004

- Imports and exports fluctuate over the years, and UAE is the
biggest export destination in 2007

- Sector analysis and trends on new product development

- Sugarless products have grown to become the biggest category

- Fruit plus mint has become a popular product flavor among
chewing gum products

- Etiquette (breath-freshening) products is expected to be the new
focus

- Company focus: Lotte, Cadbury and Meiji are the biggest three
companies

- Key products from Major manufacturers

Companies mentioned:

- Lotte

- Cadbury

- Meiji

For more information visit
http://www.researchandmarkets.com/research/dfd504/japanese_product_i.

Source: Datamonitor

Research and Markets
Laura Wood
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