Japanese Product Innovation Series Market Report on Soft Drinks

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/774ddf/japanese_product_i)
has announced the addition of the "Japanese Product Innovation Series
Market Report: Soft Drinks" report to their offering.

The soft drinks market became the most valuable sector in the
whole food and beverage industry in terms of production value in Japan
in 2007. Carbonated drinks and packaged water were the sectors with
the biggest expansion

A regular round up of soft drinks market developments and product
launches from Japan.

Scope

- The total production of soft drinks reached 19.24 million kl and
JPY 3.83 trillion in 2007; both showed more than 3% growth compared
with 2006.

- While tea, coffee and carbonated drinks are the most consumed
soft drinks, carbonated drinks and packaged water showed the most
significant growth.

- Products with a healthy product image, such as zero / low
calorie content and with beneficial health effects, were the focus in
the market.

- Coca-Cola, Suntory and Kirin are the leading three companies in
the soft drinks market.

Highlights of this title

Packaged water and carbonated drinks revealed the strongest growth
in 2007, and the total soft drinks market is forecasted to show a
positive growth in 2008.

The consumption per capita of soft drinks surpassed 145 liters in
2007, and ready-to-drink tea remained as the biggest sector and
accounts for more than 30% of the consumption.

The top five companies account for over 75% of the market in 2007
and have gradually gained more market share over the years.

Key reasons to purchase this title

- This brief covers analysis of the total soft drinks market in
Japan in 2007, including production, sales and consumption.

- It contains trends of development in sectors including coffee,
tea, carbonated drinks, fruit-based drinks, packaged water, sports
drinks and others.

- It also covers key product developments from leading
manufacturers in each sector.

Key Topics Covered:

- Total Market Review

- Soft drinks became the most valuable sector among the food and
beverage industry in Japan in 2007

- In 2007, RTD tea drinks remained as the biggest sector, while
total market growth was mainly from carbonated drinks and mineral
water

- Consumption per capita reached 145 liters in 2007

- The top five companies account for 75.25% of the market

- Sector Analysis

- Coffee sector: market showed minor growth in 2007

- Coca-Cola Georgia is the leading brand

- Key product developments from major manufacturers

- Tea sector: Suntory and Ito En are the major forces behind
growth

- Ito En continued to gain market share amid decline in the green
tea segment

- Suntory Oolong Cha leads the growth of oolong tea segment

- Key product developments from major manufacturers

- Carbonated drinks sector: zero calorie colas and clear
carbonated drinks are the main forces behind growth in 2007

- Coca-Cola and Pepsi are forming a duopoly market in the cola
segment

- Key product developments from major manufacturers

- Fruit-based juice sector: drinks containing more than 10% fruit
juice showed the greatest growth

- Coca-Cola is the leader in the sector

- Key product developments from major manufacturers

- Packaged water sector: strong sales growth is expected to
continue

- Japanese sourced packaged water accounts for more than three
quarters of this sector

- Key product developments from major manufacturers

- Sports drinks sector: Aquarius is the clear leader in the sector

- Key product developments from major manufacturers

- Milky drinks sector: Calpis remains at the dominating position
in the sector

- Key product developments from major manufacturers

Companies mentioned:

- Coca-Cola

- Suntory

- Kirin

For more information visit
http://www.researchandmarkets.com/research/774ddf/japanese_product_i.

Source: Datamonitor

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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