Mobile Marketing Industry in Japan Set to Double in Size by 2011 According to New...

Mobile Marketing Industry in Japan Set to Double in Size by 2011 According to New Report

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c90795) has announced the
addition of 21st Century Mobile Marketing - Insights into the World's
Most Advanced Mobile Society: Japan to their offering.

This strategic research report provides detailed insights into the
inner workings of mobile marketing and advertising in a country where
the vast majority of the population uses mobile Internet services -
and where mobile marketing is fast evolving into a standard part of
the marketing mix, a scenario soon to become reality in many other
parts of the world as well.

With the rapid and widespread introduction of new technologies
into the mobile ecosystem, highly personalized and effective forms of
marketing are becoming possible, encompassing interaction both on- and
offline.

"21st Century Mobile Marketing" provides in-depth business
intelligence and expert analysis relevant to markets everywhere,
including:

- Current and future developments in mobile marketing

- Key enabling technologies and services

- Detailed data on mobile consumer behaviour

- Marketer perspective

- Campaign best practice case studies

- Drivers and barriers for mobile marketing

- Interviews with key industry players and mobile consumers

Key questions addressed in this report:

- How has mobile marketing evolved into a USD 620 million market
in Japan (and again is set to double by 2011), and what lessons does
this hold for other markets?

- How are the players in the value chain working together to scale
the mobile marketing opportunity?

- How are the traditional players in the advertising industry
approaching the mobile channel?

- Which advertising formats have proven successful in the mobile
environment?

- Which mobile marketing campaigns are successful, which aren't,
and why?

- How will mobile marketing develop in years to come?

Who should read this report:

Operators, advertisers, media, agencies and technical enablers
anywhere that are looking for mobile marketing insights and best
practices from the world's most advanced mobile society to leverage in
their local markets.

For more information visit
here

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008