Interwoven Announces Immediate Availability of Interwoven Optimost in Asia-Pacific...

Interwoven Announces Immediate Availability of Interwoven Optimost in
Asia-Pacific Region
Website Testing and Optimization Solution to Help High-Growth Asia-Pacific
Companies Maximize Online Business Performance

SAN JOSE, Calif., April 6, 2008 /PRNewswire-FirstCall/ -- Interwoven,
Inc., (Nasdaq: IWOV), a global leader in content management solutions, today
announced that it is now offering the recently acquired Optimost real-time
multivariable testing and Website optimization capabilities to the
Asia-Pacific (APAC) region. The Interwoven Optimost Website optimization
solution allows online marketers to get more from their existing customer
acquisition and Website investments by maximizing online conversion rates.
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As APAC economies continue to experience strong growth, and regional
consumers spend increasingly more time online, businesses in the region are
investing heavily to transform their online presence. To optimize the impact
of each online experience, marketers need to test and target content
throughout their online marketing efforts to increase online conversions and
customer engagement while managing marketing costs.
The Interwoven Optimost Website optimization solution offers the
sophistication, flexibility, and expertise required to help marketers maximize
their online investments. The solution identifies the most compelling
combination of Web content and design by exposing different combinations of
online content elements to different visitors and then measuring visitors'
actions.
As part of this announcement, Interwoven also will be growing its network
of Interwoven Optimost service specialists, and will be expanding its
Interwoven Optimost certification process to APAC interactive marketing firms.
The release of the Interwoven Multivariable Optimization solution, powered
by Interwoven Optimost, builds on Interwoven's strong presence in the region
with its large installed base of content management customers. Interwoven has
helped well-known regional brands create, deliver and optimize content,
including companies such as Cathay Pacific Airways, Chunghwa Telecom, ICICI
Bank, Hong Kong Trade and Development Council, HFDC Bank, New Zealand Trade
and Enterprise, and Qantas Airways.
"The tremendous economic growth in our region has significantly increased
the number of consumers on the Internet," said Sanjay Aurora, vice president
of APAC operations at Interwoven. "We are excited to bring the Interwoven
Multivariable Optimization to APAC to help companies unlock the potential of
their online strategies. This launch is part of an ongoing campaign to educate
companies in the region on how Interwoven can help them leverage the power of
the Web to strengthen their brand and drive revenue growth online."
Interwoven also will be conducting a series of local events to share best
practices and to educate enterprises, partners, and interactive services firms
on how the Interwoven Optimost Website optimization solution can help engage
and convert online visitors. For more information, go to
http://www.interwoven.com/optimostevents.
About Interwoven
Interwoven is a global leader in content management solutions.
Interwoven's software and services enable organizations to maximize online
business performance and organize, find, and govern business content.
Interwoven solutions unlock the value of content by delivering the right
content to the right person in the right context at the right time. Over 4,200
of the world's leading companies, professional services firms, and governments
have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi,
Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong
Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,
Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over
20,000 developers and over 300 partners enrich and extend Interwoven's
offerings. To learn more about Interwoven, please visit
http://www.interwoven.com.
SOURCE Interwoven, Inc.

Danielle Hamel of Interwoven, Inc., +1-408-953-7251, dhamel@interwoven.com