Delivra Ups its Momentum with Message Systems

Leading Email Marketing Service Provider Opts for a More Robust Message
Management Platform to Improve Reliability, Expand Functionality, and Scale for
Growth
COLUMBIA, Md.--(Business Wire)--
Message Systems, the premier provider of holistic, fast and flexible message
management solutions, announced today that Delivra, a leading email marketing
service provider, has selected Message Systems` Momentum platform to power its
offering for a rapidly growing base of customers across North America.

Based in Indianapolis, Indiana, Delivra enables marketers to create, send and
track e-newsletters, surveys and announcements. Over the past five years,
Delivra has achieved 30% year over year growth by serving hundreds of businesses
across a range of industries, including associations, business services,
consumer products, education, entertainment, travel, financial services,
healthcare, insurance, not for profit, publishing, sports and ad agencies, and
more. Because its customer base is so diverse, Delivra offers a wide spectrum of
services, ranging from easy-to-use email templates and high-touch customer
support, to more complex features and options for the savvy tech user. In order
to scale for current and future growth as well as provide the flexibility its
customers need, Delivra sought a more reliable and robust message management
platform capable of providing greater efficiency, and more customization.

"Delivra is committed to providing the highest possible levels of service to its
customers, and our technical platform is a key component of that," said Neil
Berman, President of Delivra. "After evaluating several leading technology
providers, we decided on Message Systems because of its unmatched performance,
unique customization capabilities, and ability to scale. Message Systems offers
a highly extensible platform that will provide us with unprecedented business
agility and enable us to respond to our customers` needs in real-time."

"Message Systems` proven ability to accelerate the volume of messages while
constantly improving delivery will give our customers a distinct competitive
advantage," said Chris Broshears, Product Development Manager for Delivra. "Upon
implementing Message Systems, we expect to see a 230% increase in overall
sending capacity and to see measurable improvements in our deliverability rates
as well as reduction in our own infrastructure costs."

The fastest, most powerful message management platform available, Message
Systems` Momentum eliminates excessive infrastructure, improves speed-to-market
for new products and services, and provides complete control over message
streams. The end result is customer-aware messaging that improves response rates
and creates new revenue streams.

"Message Systems helps its clients achieve their business objectives by
providing the greatest degree of ROI possible on their messaging services," said
Barry Abel, Vice President of Field Operations for Message Systems. "ESPs like
Delivra understand that implementing a powerful and robust message management
platform can significantly bolster their bottom line as they scale for the
future. We look forward to working with Delivra to help them continue to grow by
significantly improving the effectiveness and range of their offerings."

About Delivra

Delivra helps organizations communicate by providing email marketing software
and services. The company empowers marketers of all sizes by providing them with
the user-friendly tools and support systems they need to create, send, and track
email programs. In addition to on-demand email Software-as-a-Service (SaaS),
Delivra also provides ancillary services necessary to make email campaigns
successful. These include software training, deliverability tools, database
management and integration, production services, and technical support.

Delivra is a privately held company founded in 1999 and headquartered in
Indianapolis. Its 700+ clients span all major industries including associations,
business services, consumer products, education, entertainment/travel, financial
services, healthcare/insurance, not for profit, publishing, sports, and ad
agencies. For more information, visit www.delivra.com.

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of message management
solutions for email service providers (ESPs), Internet service providers (ISPs),
social networks and large enterprises that need to manage large volumes of
business-critical email. Through a combination of technology, partnerships and
intellectual capital, Message Systems offers a family of software solutions and
services that address the email infrastructure and deliverability needs for
organizations ranging from e-commerce companies to the Global 2000. With the
most powerful message management platform on the market, Message Systems gets
billions of unique messages to the right place at the right time every day.
Headquartered in Columbia, Maryland, Message Systems has a network of channel
partners in North America, Europe and Asia Pacific. For more information, go to
http://www.messagesystems.com or call 877.887.3031.

Atomic PR
Jessica W. Lewinstein, 415-402-0230
Jessica@atomicpr.com

Copyright Business Wire 2009