Yahoo! oneSearch™ Named as the Exclusive Search Service on Virgin Media’s Mobile Portal in the UK

Yahoo! Further Strengthens Mobile Presence in the United Kingdom by Providing
Millions of Virgin Media Users with an Industry Leading Mobile Search Experience
LONDON--(Business Wire)--
Virgin Media and Yahoo! today announced that Yahoo! oneSearch™ will power the
Internet search experience on Virgin Media’s new, enhanced mobile portal. The
Virgin Media mobile portal will be available to consumers on the 8th of
December, and brings the world of news, music, video, games and entertainment,
as well as Yahoo!’s award-winning mobile search experience, straight to
consumers’ pockets.

Yahoo! oneSearch is specifically designed for the needs of a mobile user,
intuitively returning results directly in the first screen, removing the need
for consumers to navigate through thousands of links to find the information
they want.

* For instance, when a search for a football team is entered, Yahoo! oneSearch
returns the latest scores, fixtures, team profiles, news, images and a link to
the team's Web site.
* Alternatively, if a user searches for a film, Yahoo! returns showing times at
local cinemas, reviews, news articles and information on the cast.

Yahoo! oneSearch will provide Virgin Media’s mobile consumers with relevant
information on virtually any topic –- from news, financial information, weather
conditions, Flickr™ photos and lottery results, to Web and mobile web sites,
travel information, integrated information from Wikipedia and Yahoo! Answers,
and much more. Yahoo! oneSearch will also display relevant ringtones,
wallpapers, games and other content within search results.

Yahoo! and Virgin Media plan to deliver mobile sponsored search results and
contextually served sponsored listings within the Virgin Media mobile portal
early 2009. With a focus on creating the monetization engine for the mobile
Internet, Yahoo! is enabling advertisers to reach their target audiences at
large scale and with impact. Yahoo! is delivering a compelling consumer service
via Yahoo! oneSearch that will help marketers connect with mobile consumers.

Commenting on the partnership, Graeme Oxby, managing director of Virgin Mobile
said: “Our new Virgin Media mobile portal brings the web to consumers’ pockets.
A great mobile search service is a crucial part of this and by integrating
Yahoo! oneSearch into the portal, we are ensuring our customers have all the
information they need at their fingertips. Whether you’re checking the Saturday
football scores or your favourite web services, you’re guaranteed to find what
you need with ease.”

"Working closely with our 70 mobile operator partners, Yahoo! oneSearch is a
starting point for mobile consumers globally, revolutionizing the mobile search
experience by delivering relevant answers to queries that mobile users have
while on-the-go,” said Mitch Lazar, managing director of Connected Life Europe,
Yahoo!. "Together, Virgin Media and Yahoo! are enhancing the user’s mobile
Internet experience in the UK while creating unique opportunities for
advertisers to reach a highly-engaged audience of mobile consumers.”

About Yahoo!

Yahoo! (NASDAQ:YHOO) is a leading global Internet brand and one of the busiest
Internet destinations worldwide. Yahoo! is focused on powering its communities
of users, advertisers, publishers, and developers by creating indispensable
experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
(YHOO – M)

For more on Yahoo!'s mobile news please visit http://mobile.yahoo.com/newsroom.

Yahoo!, Yahoo! oneSearch, the Yahoo! logo and Flickr are trademarks and/or
registered trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.

About Virgin Mobile

Launched in 1999, Virgin Mobile is the UK's largest mobile virtual network
operator and uses T-Mobile's network. With 4.4 million customers, Virgin Mobile
is part of Virgin Media and the group is the first to be able to offer
'quadruple play' to customers: mobile and fixed line telephony, broadband
internet and television.

In the UK, Virgin Mobile phones are available direct on 0845 6000 600, on the
web at virginmobile.co.uk or on the high street at approximately 5,000 outlets
including Virgin Mobile Stores, zavvi, The Carphone Warehouse, Phones 4 U,
Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos, Woolworths, web
retailers Dial-a-phone plus hundreds of independent mobile phone dealers, and
available via Littlewoods Shop Direct Home Shopping, Grattan and Empire home
shopping channels.

Yahoo! Europe
Chloe Graf, + 44 207 131 16 13
cgraf@yahoo-inc.com
or
Yahoo! Inc.
Cory Pforzheimer, +1 408 349 2686
coryp@yahoo-inc.com

Copyright Business Wire 2008