2008 Super Bowl Ads - Northwestern Students use iPhone and MIMIEO to Uncover Surprising...

2008 Super Bowl Ads - Northwestern Students use iPhone and MIMIEO to Uncover Surprising New Results

CHICAGO--(Business Wire)--Using a new social networking platform called MIMIEO, graduate
students at Northwestern University will poll thousands of fans on the
2008 Super Bowl ads. During each quarter of the game broadcast on Fox
on February 3rd, the student's website will gather feedback from fans
on how much they liked the ads, and whether the commercials will
influence future purchasing decisions.

The new technology will allow users to submit feedback from
multiple sources simultaneously to include: Facebook (using the PickMe
application), the Apple iPhone, Internet enabled mobile devices, as
well as the website www.VoteSuperBowlAds.com.

Facebook users will connect to the polling service using the
PickMe application launched earlier in 2008. All other users will
submit feedback using the video enabled website
www.VoteSuperBowlAds.com.

Participants will be asked to rate how well they liked each ad
(from happy to upset), as well as how likely they are to purchase the
advertisers products or services in the future.

Following the game, a panel of Northwestern University graduate
students will analyze the results, as well as publish a detailed
report on the winners and losers of the game.

ABOUT MIMIEO:

MIMIEO is a social networking platform created by several
Northwestern students in 2008 to provide open and real-time access to
consumer polls. Using an integrated suite of applications, MIMIEO can
poll consumers simultaneously via social networking websites, mobile
phones, multi-media websites, and other Internet enabled sources.
Other future events include The Oscars on February 24th, and polling
of the presidential candidate rankings.

ABOUT SUPER BOWL:

Advertisers have previously included: Anheuser-Busch Co.,
Amazon.com Inc., Walt Disney Co., and Coca-Cola Co.

MEDIA CONTACTS:

To schedule an interview, or obtain additional details about the
Super Bowl rankings, please contact Glenn Allison. Bryan Tabiadon,
Rohit Bhat, and other students, will also be available preceding the
Super Bowl for comment, as well as throughout the evening on Super
Bowl Sunday February 3rd, 2008, and throughout the day on Monday
February 4th, 2008. Interviews can be conducted via the phone, e-mail,
or an in person visit. Media updates will also be placed on
www.MIMIEO.com.

MIMIEO Corp.
Glenn Allison, 866-996-4643, ext. 701
Director of Media Relations
glenn.allison@mimieo.com

Copyright Business Wire 2008