Brother(R) Brings Labeling to a New Level of Creativity With New 'Simply Stylish' Line of P-Touch(R) Labelers

Brother(R) Brings Labeling to a New Level of Creativity With New 'Simply
Stylish' Line of P-Touch(R) Labelers
THREE NEW REASONS TO LOVE P-TOUCH: PERSONAL, HOME AND HOME OFFICE MODELS WITH
DECO MODE FOR PRINTING EXTRA STYLISH LABELS

BRIDGEWATER, N.J., Nov. 2 /PRNewswire/ -- Brother International Corporation
has created a series of "Simply Stylish" P-Touch labelers that allow users to
get more creative and distinctive with their labeling. All three easy-to-use
labelers in the Simply Stylish line - the PT-90, PT-1090 and PT-1290 - have
multiple "Deco Mode" label formatting options, type styles and symbols that
are ideal for enhanced personal, family and home office labeling needs. And,
when coupled with more than 20 colorful tape options, including four new
colors - Berry Pink, Lime Green, Satin Gold and Satin Silver** - users have
even more options for customization and creativity.

The new Simply Stylish line of labelers offer great features such as framing
options, decorative and functional symbols, two-line printing, and the ability
to print both vertical and horizontally. Specific models also offer
additional features such as interchangeable faceplates, automated time and
date labels, and a feature for easily labeling cable and wires.

"Brother offers an array of P-Touch models to help consumers become more
organized, but the Simply Stylish line breaks the mold of traditional labeling
with its innovative new Deco Mode formatting," said Brother's Director of
Marketing for Electronic Stationery Products, Linda Sanford. "Our new Deco
Mode feature helps customers create decorative labels that can be customized
for a personal and creative touch. The 'Simply Stylish' line will no doubt
spur additional uses for labels, as they are designed to stand out and be
noticed."

The PT-90 is best suited for personal users, the PT-1090 is great for families
and the PT-1290 is geared toward home office users.

The P-Touch Simply Stylish line includes three labelers, each designed with
specific features to reach their target customers:

-- P-Touch PT-90: The PT-90 has a sleek design and includes three
interchangeable faceplates to customize the labeler in a fun and
decorative way. With eight Deco Mode formats, it can be used for
creative or organizational projects in the home or at school. The
PT-90
will be available at a variety of retailers starting November '09,
with
an estimated street price of $29.99*.

-- P-Touch PT-1090: This family-friendly handheld labeler is easy for
everyone to use and includes 12 Deco Mode formats to create great
labels. It also has a cable labeling feature to easily label wires and
cables; and a time & date feature for labeling food containers, smoke
detectors and other items around the home. The PT-1090 will be
available
at a variety of retailers starting November '09, with an estimated
street price of $34.99*.

-- P-Touch PT-1290: This labeler is the most advanced model in the new
Simply Stylish product series. It includes 15 Deco Mode formats that
print extra-stylish labels, but also has two professional fonts
appropriate for home office labeling. It also has a memory, so you
can
store up to 9 of your favorite labels. The PT-1290 is available at a
variety of retailers and has an estimated street price of $39.99*.

The P-Touch Simply Stylish labelers can be used in a variety ways, and make
great gifts for family, friends and business associates. They're perfect for
adding a personal touch when crafting gifts such as picture frames or
ornaments; and can give a distinctive, custom look when identifying
electronics, storage containers, sports equipment and more. The PT-1090 and
PT-1290 use laminated tape which is perfect for both indoor and outdoor use
and won't fade over time. They are even safe to use in the dishwasher or
microwave. You can label virtually anything, from food containers to
gardening tools and more.

For more information on the P-touch Simply Stylish line, visit
www.brother.com.

About Brother
Brother International Corporation is one of the premier providers of products
for the home, home office and office. The U.S. corporate office in
Bridgewater, N. J., was established on April 21, 1954 and currently markets
many industrial products, home appliances and business products manufactured
by its parent company, Brother Industries, Ltd. of Nagoya, Japan. These
products include an award-winning line of Multi-Function Center® machines and
printers. Brother also provides the number-one line of facsimile machines in
the U.S. and is the leader in electronic labeling, with its full line of
P-touch® Electronic Labeling Systems. For more information you can visit the
Web site at www.brother.com.

NOTE: All trademarks and registered trademarks referenced herein are the
property of their respective companies.

** New color tapes only available for PT-1090 and PT-1290.
* Estimated Street Price, prices may vary.

SOURCE Brother International Corporation

Marisa Abdoo, MS&L, +1-212-468-3628, Marisa.Abdoo@mslworldwide.com