Award-Winning ChaCha is Fastest Growing Mobile Search Service

The Human-Powered Mobile Answers Service Quickly Captured Seven
Percent of the Mobile Text Search Market with a Quarterly Growth Rate
of More Than 800 Percent
INDIANAPOLIS--(Business Wire)--
Accepting the 2008 North American Frost & Sullivan Award for
Product Innovation, ChaCha announced that it now has more than a
million users and has answered more than 27 million queries since it
launched its revolutionary mobile answers service in January. This,
combined with its quarterly growth rate in Q2, makes ChaCha the
fastest growing mobile search service, surpassing both Google and
Yahoo in both WAP and text-based search growth rates (according to the
latest data from Nielsen Mobile).

ChaCha increased its market share in the U.S. mobile search market
to seven percent, tying for second place with Yahoo at the end of June
2008. ChaCha also exited the quarter with an 800 percent growth rate,
compared to Yahoo's 200 percent growth rate.

"Mobile search is growing at an incredible pace," says Chris
Quick, mobile media analyst with Nielsen Mobile. "Within the mobile
SMS search category, ChaCha is the fastest growing service,
increasingly competitive with other mobile search providers. We're
therefore keeping very close tabs on how ChaCha will affect the mobile
market."

"After reviewing numerous operators in the mobile search and
advertising markets, we believe ChaCha offers the most compelling
service for mobile users," said Vikrant Gandhi, senior analyst for
Frost & Sullivan. "The high level of interest demonstrated by the
number of queries ChaCha answers on a monthly basis clearly indicates
that mobile users are finding the service to be of real benefit. We're
delighted to honor ChaCha for their innovation in breaking the code in
mobile search through their search methodologies and practices."

"ChaCha is honored to be recognized by Frost & Sullivan as an
innovative and unique service that demonstrates outstanding
achievement and superior performance in leadership and technological
innovation," said ChaCha CEO, Scott A. Jones. "In the past eight
months, we've cemented our position as a mobile search leader and now
every 10 seconds a new user tries ChaCha. By offering a superior
solution in an explosive market, we are attracting the best partners
to leverage our unparalleled service for mutual benefit."

Recently, ChaCha also launched its mobile marketing solution,
ChaCha 1:1, and is partnering with premium brands including Coca Cola,
Fifth Third Bank and McDonald's to implement engaging, conversational
and highly relevant mobile marketing campaigns.

ChaCha merges sophisticated search technology with the power of
human intelligence by leveraging its growing base of over 35,000
Guides to answer customer queries 24/7 by simply texting a question to
(242 242) or calling (1-800-224-2242) from virtually any mobile
device. This radically simple solution has allowed ChaCha to achieve
its industry-leading growth performance.

About ChaCha

ChaCha, a free mobile answers service, allows users to call
1-800-2ChaCha(TM) or text questions to ChaCha (242242(TM)) on mobile
phones and receive answers within minutes. ChaCha expert guides --
trained and skilled individuals -- use ChaCha's powerful internal
patent-pending search tools to respond to any query. For more
information about ChaCha's newest features, go to www.chacha.com.

For more information about how to maximize the power of mobile
answers to take your marketing campaigns to a new level on the mobile
frontier, visit ChaCha's 1:1 Mobile Marketing Solutions partner site
at: http://partners.chacha.com/.

Created by serial entrepreneur Scott A. Jones
(www.scottajones.com) and Brad Bostic (http://blog.bradbostic.com),
ChaCha is funded by Bezos Expeditions, the personal investment firm of
Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS
as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO
of Compaq Computer; and Jack Gill, well-known Silicon Valley venture
capitalist.

for ChaCha
Lisa Kennedy, 415-618-8726
lkennedy@citigatecunningham.com

Copyright Business Wire 2008