Endemol, a World Leader in Entertainment Programming, Has Based Its Regional Headquarters in Hong Kong to Deliver Its Asian Expansion Strategy

HONG KONG--(Business Wire)--
Endemol, a world leader in entertainment programming and the makers of hit TV
shows such as Big Brother, Deal or No Deal and Fear Factor, is rolling out its
strategy for growth in Asia. Mr Arjen van Mierlo, CEO Asian Operations, is based
in Hong Kong.

Endemol Group has had a significant impact on popular worldwide culture in its
15 year history. Its pioneering global format Big Brother, which is being aired
in 67 countries, is the original reality TV show, an entertainment hit and
consistent ratings winner. Big Brother also remains the most successful 360
degree programme ever created generating billions of webpage views and over 300
million online video views each year.

Hong Kong`s advantages

There were a number of strategic reasons why Endemol Group chose Hong Kong for
its regional headquarters. "Hong Kong is one of the key media hubs in Asia. Hong
Kong`s central location in the region and excellent transport infrastructure
mean all Asia`s key cities are within 3-5 hours flight time. Mainland China is
an important market for Endemol`s growth strategy and Hong Kong is the obvious
gateway to China due to its proximity, its shared culture, political and legal
structure. Hong Kong is also an international city, the language of business is
English, Hong Kong also offers an ideal workplace for overseas businesses, and
it has great lifestyle," explains CEO Asian Operations, Endemol Asia Limited, Mr
van Mierlo.

Asian RHQ will promote Endemol Group`s hit TV shows across Asia

The Asian regional headquarters office will be responsible for all activities
for the Endemol Group in Asia. "Endemol has already established a significant
presence in India and South East Asia and now with our regional headquarters in
Hong Kong we hope to develop new business across the rest of Asia, including
China, Korea and Japan," says Mr van Mierlo. To support this strategy Endemol is
also looking to set up further satellite offices, including Beijing and
Shanghai, which will be managed out of Hong Kong.

Hong Kong: an ideal location for regional headquarters

Mr Simon Galpin, Director-General of Investment Promotion atInvest Hong Kongis
pleased Endemol Group chose to base its regional Asian headquarters in Hong
Kong. He said, "Hong Kong is truly Asia`s regional business capital with over
3,500 overseas companies basing their regional operations in our city."

"Despite the global economic downturn increasing numbers of businesses are
investing in Hong Kong because of the city`s enduring business advantages
including its common law legal system underpinned by an independent judiciary,
low taxes, free flow of information, capital and labour and world-class
infrastructure. I`m very pleased that Endemol Group has chosen to manage its
regional expansion strategy from the heart of Asia - Hong Kong. I would like to
wish Endemol`s new Asian enterprise every success and Invest Hong Kong stands
ready to provide any further help Endemol needs," he added.

Invest Hong Kong partners with clients on a long term basis and is available to
help at any stage of a client`s business development strategy. "Invest Hong Kong
has been supporting us from start to finish; during our decision making process,
the successful set up of our Asian headquarters and they have assured us they
will continue to provide support as we build the new business," says Mr van
Mierlo.

Mr van Mierlo concludes on a personal note, "Hong Kong is a great international
city, everything is very accessible and it is very easy to adapt to the
lifestyle. I would recommend to come and live and work in Hong Kong to anyone."

About Endemol

Founded in 1994, Endemol is a global leader in entertainment programming, having
established itself as the largest independent TV, cross platform and digital
production company in the world. The company produces worldwide hits like Big
Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and
Wipeout.

Endemol comprises a global network of 80 companies in 26 countries including the
USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin
America, India, South Africa and Australia.

Endemol produces premium entertainment for the world's major broadcasters and
digital media platforms - including mobile and internet - as well as creating
bespoke branded entertainment for the world`s major advertising agencies and
brands.

The company annually produces nearly 40,000 hours of original content across 400
broadcasters and cross media platforms and this is seen by over one billion
viewers every day. Recent digital successes include generating over 300 million
online video views in 2008 -for Big Brother alone. Endemol is also behind
numerous award winning original digital productions among many other growing
online accomplishments.

The company`s creative teams around the world are continuously developing new
entertainment properties that are shared across the Endemol network. Endemol
currently has a growing library of over 2,000 formats and nearly 20,000 hours of
content across genres including entertainment, reality TV, game shows,
animation, comedy and drama.

Endemol also recently acquired 100% of Southern Star Group, the largest
production company in Australia and one of the largest distributors of English
language television programming in the world.

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative
Region (HKSAR) Government responsible for Foreign Direct Investment, supporting
overseas, Mainland and Taiwanese businesses to set up and expand in Hong Kong.
We provide free advice and customised services to help your business succeed in
our vibrant economy. For more information, please visit www.investhk.gov.hk.

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Invest Hong Kong
Ms Pat Poon, (852) 3107 1071 (direct line)
Manager of Public Relations
(852) 3107 1000 (main switchboard)
Fax: (852) 3107 9005
ppoon@investhk.gov.hk

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