PassAlong Networks Announces Trace Adkins' College Football Online Game Promotion

FRANKLIN, Tenn.--(Business Wire)--
Media distribution developer PassAlong Networks(TM) has partnered
with Athlon Sports Communications, Inc. and EMI's Capitol Records
Nashville recording artist and former college football player Trace
Adkins for the Athlon Sports 2008 College Football Pick 'em Game. Fans
are invited to "Get Your Game On," themed after the lyrics from
Adkins' hit country song and award-winning video "I Got My Game On."
The first 10,000 people to register will receive a free download of
the song "I Got My Game On" courtesy of Capitol Records Nashville and
PassAlong Networks.

"PassAlong operates a very efficient platform for executing
promotions and we have built an extensive list of clients who utilize
this service," said Dave Jaworski, co-founder and CEO of PassAlong
Networks. "We are very excited to add Trace Adkins' Athlon Sports
promotion to this list."

The Athlon Sports game begins in August and runs for 14 weeks
throughout the college football season. Winners will compete to win an
all-expenses-paid trip for four to Nashville, Tenn., around New Year's
2009, be hosted by Capitol Records Nashville in its suite at a major
college football match-up, and an additional trip for two to a 2009
Trace Adkins concert of the winner's choice to include a backstage
"meet and greet" with Adkins.

To play the game, each week registrants pick the winners of each
college football match-up presented and compete against Adkins who
will make his own picks. Prior to becoming a country singer and
working on oil rigs, Trace Adkins spent a year on the practice squad
at Louisiana Tech where he played offensive lineman. Adkins remains a
football fanatic and is very knowledgeable about the sport. Athlon
Sports editors will provide editorial content about each week's
college football match-ups for game participants who wish to research
their picks. In addition, participants can enjoy virtual interaction
with Adkins through video clips, images, music, and a game blog.

Pre-registration for the game lasts from now until August 30.
Athlon Sports has posted the game pre-registration page at
www.athlonsports.com/gameon where participants can register and
receive their free song download. Then in August, Athlon will
automatically send each registrant a reminder that it is time for the
game to begin.

"PassAlong's service offering was a perfect fit for this
promotion," said Chuck Allen, president and CEO of Athlon Sports.
"Everyone is very excited to begin the registration process and we are
looking forward to the launch of the game in August."

In addition to the Grand Prize trips, 12 runner-up prizes will be
awarded to the players earning the top scores over 14 weeks. Also, the
five participants who earn the most points each week will win a prize
such as Trace Adkins ring tones, CDs, T-shirts and other collectibles.
More than 150 total prizes will be awarded including JVC consumer
electronics: a 47" TeleDock TV, Everio camcorder, iPod Dual Docks and
headphones. Jet Blue and XM Radio are also promotional partners.

About Athlon Sports

Nashville-based Athlon Sports is a 41-year-old integrated media
company. It remains a leader in sports prediction accuracy and
creating the most sought-after preseason content online and in
magazines at newsstand. The company serves business-to-business and
business-to-consumer clients as a publisher, content provider, and
Sports Marketer through its portfolio of websites, sports magazines
covering five different sports and seven college football conferences,
direct marketing, and events. Athlon Sports exports its brands
internationally in 33 countries.

About Capitol Records Nashville

Capitol Records Nashville is one of Country Music's most prominent
imprints, and is home to a roster of country music legends, emerging
artists, and global superstars. The label is part of EMI, the world's
largest independent music company. Additional information about
Capitol Records Nashville can be found on the label's website:
www.capitolnashville.com.

About PassAlong Networks

PassAlong Networks works to empower artists and fans by enhancing
the Connected Consumer(TM) ecosystem. PassAlong's suite of services
includes StoreBlocks(TM), OnTour(R), freedomMP3(TM), Rostr(TM) and
subsidiary Speakerheart(TM), with current initiatives ranging from
advertising premium incentive programs, ad-supported revenue models,
variable-pricing programs, in-car music downloads, mobile devices,
media place-shifting and device-shifting, digital video libraries and
social networks. Founded in 2002, PassAlong Networks is privately held
and based in Franklin, Tenn. For more information, visit
http://www.passalongnetworks.com.

OnTour, StoreBlocks, Rostr, freedomMP3, PassAlong, Connected
Consumer, Passing-and-Points and Speakerheart are trademarks of
PassAlong Networks.

All other brands are trademarks of their respective owners.

PassAlong Networks
Lindsay Marlow, 615-425-5864

Copyright Business Wire 2008