Smart for Life(TM) Introduces HeroFiber(TM) to Its Product Line

Powerful Ingredient Instrumental in Impacting Health

BOCA RATON, Fla., July 6 /PRNewswire/ -- Smart for Life(TM), the company
famous for its Smart for Life Cookie Diet(TM), has successfully introduced
HeroFiber(TM) into its products. HeroFiber(TM) is a blend of fibers including
ForteFiber(TM) (Made by The Dow Chemical Company) and has been proven to
reduce insulin, glucose and cholesterol levels in healthy individuals.

"The clinical research I have seen for ForteFiber(TM) was very impressive.
When this fiber gave comparable results to some medications, I knew we must
add it to our products. After many months of testing and development, we are
happy to have succeeded!" says Dr. Sass (Sasson Moulavi, M.D.).

HeroFiber(TM) has been added to Smart for Life diet cookies, muffins and
bagels. The health industry has been very critical in recent years of the food
industry for over-processing food, which removes fibers. By adding these Super
Fibers, Smart for Life now leads an innovative trend that is sure to increase.

"For those Americans who do not eat enough fiber, HeroFiber(TM) will certainly
add to the daily requirement. The best part," explains Dr. Sass, "is that just
1 gram of HeroFiber(TM) will have the beneficial effects of ordinary fiber
taken at much higher doses."

ABOUT SMART FOR LIFE(TM)

Smart for Life(TM) cookie diet is a comprehensive weight management approach
to health and wellness which utilizes natural, hunger-controlling foods to
deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr.
Sass," on the principle of improving people's lives by providing a quick,
safe, easy and affordable means of weight control. Smart for Life's e-commerce
program provides an accessible weight-loss management program to consumers
across the country. In addition, over 30 weight-loss centers are each staffed
with a medical doctor and provide in-person counsel to consumers, supporting
the e-commerce program as well as the medical program. Over the past 7 years,
Smart for Life(TM) has helped hundreds of thousands of people lose millions of
pounds - improving their health, appearance and happiness. Please visit
http://www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman
1-561-394-5300 ext. 202
lgoodman@smartforlife.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE Smart For Life Weight Management Centers

Lisa Goodman of Smart for Life Weight Management, +1-561-394-5300 ext. 202,
lgoodman@smartforlife.com