MagiQuest(R) Opens at Mall of America -- Visitors Can Now Slay Dragons, Duel Goblins and More With the Wave of a Wand

MagiQuest(R) Opens at Mall of America -- Visitors Can Now Slay Dragons, Duel
Goblins and More With the Wave of a Wand
Players Star in Interactive, Live Action Video Game

BLOOMINGTON, Minn., Oct. 12 /PRNewswire/ -- MagiQuest®, the world's largest
live action fantasy game that bridges the gap between physical play and
computer play, is now open on the third level of Mall of America outside
Sears.

The 12,000 square-foot adventure complex allows guests to step into a world of
mystery, magic and adventure where they can fight goblins, slay dragons and
interact with magical creatures including pixies, princesses and more.

"MagiQuest is an amazing adventure where you'll literally find imaginations
running wild," said Denise Weston, co-founder and Director of Imagination at
MagiQuest. "MagiQuest is a perfect way to combine physical play and computer
play while kids or the entire family work together to solve problems and make
great memories."

MagiQuest players, otherwise known as Magi, enter the interactive game
featuring three-dimensional characters, creatures and scenes where an
adventure is unlocked by a magic wand that players carry throughout their
quests. Players buy and adorn the magic wand, which can trigger more than 100
special effects throughout the MagiQuest facility. Using the wand as a
wireless controller, Magi use clues and hints to solve problems and progress
through the game while earning points and power and encountering unique
challenges. The wand remembers all of the 'moves' made in the game and can be
used for future visits to any MagiQuest location so the game never ends. The
ground-breaking technology created for MagiQuest was voted best new
interactive gaming technology of 2006 by the Themed Entertainment Association
(THEA).

Weston, a self-described "playologist" is also a psychologist and a national
expert on interactive play, has written several books on playful parenting and
kids play. She and co-founders Rick Briggs, Fred Frantz and Jonathan Barney
partnered in 1999 to form Creative Kingdoms, which is a company dedicated to
creating attractions that keep kids active and engaged. Their partnership
resulted in MagiQuest and other ground-breaking attractions that change the
way kids play.

"The beauty of MagiQuest is that kids are engaged, challenged, learning and
most importantly having fun," Weston said. "MagiQuest also transcends
generations so parents and even grandparents can enjoy and participate in the
game at all levels."

MagiQuest at Mall of America is the thirteenth MagiQuest location in the
United States with two additional locations in Japan. MagiQuest is located in
Myrtle Beach, South Carolina; East Hanover, New Jersey; Pigeon Forge,
Tennessee and in nine Great Wolf Resort locations including Wisconsin Dells,
Wisconsin and Kansas City, Kansas. Since its first location opened in 2005,
MagiQuest has sold more than one million hours of gaming. MagiQuest is open
Monday - Saturday at 10:00 a.m. with the last Magi admitted at 9:00 p.m. and
Sunday at 11:00 a.m. with the last Magi admitted at 7:00 p.m.

For more information, visit www.magiquest.com.

About MagiQuest(®)
As the world's largest live action game, MagiQuest allows kids of all ages to
unlock a fantasy world filled with magic, mystery and adventure through the
sophisticated technology of a magic wand. Developed by Creative Kingdoms, the
technology utilized in MagiQuest helps bridge the gap between physical play
and computer play while taking visitors on a series of challenging quests with
a cast of colorful characters. For more information, visit www.magiquest.com.

About Mall of America(®)
Mall of America is the nation's largest retail and entertainment complex. At
4.2 million square feet, MOA(®) is home to more than 520 world-class shops;
Nickelodeon Universe(®), the nation's largest indoor family amusement park;
Underwater Adventures(®) Aquarium, a 1.2 million gallon walk-through aquarium;
Moose Mountain Adventure Golf; Theatres at Mall of America((TM)) - a 14-screen
movie theater with VIP theatre and more. The Mall opened in August of 1992 and
is located in Bloomington, Minn., just minutes from downtown Minneapolis and
St. Paul. For more information, visit www.mallofamerica.com.

SOURCE MagiQuest

Teresa McFarland, +1-952-440-6084, tmcfarland@mcfarlandcahill.com, or Sara
Danzinger, +1-952-440-6071, sara@mcfarlandcahill.com, both for MagiQuest