Growers Direct Coffee Company, Inc. is Partnering Directly with Specialty Coffee...

Growers Direct Coffee Company, Inc. is Partnering Directly with Specialty Coffee Farmers in Response to a Growing Trend in the Specialty Coffee Industry

NEW YORK--(Business Wire)--
As trends in the wholesale market for specialty coffee rise and a
more sophisticated palette becomes the norm among coffee drinkers
worldwide, Growers Direct Coffee Company, Inc. (OTCBB:GWDC) a
world-wide distributor and marketer of whole, green bean coffee, is
well-positioned to become a strong link in the supply chain of some of
the finest coffee beans in the world. In response to the historically
inequitable treatment of coffee farmers, Growers Direct has partnered
directly with suppliers of the highest quality coffee beans to enhance
farmers' quality of life through better pricing and giving them a
vested interest in providing Growers Direct with the highest quality
green bean coffee.

"Through increased training and improved farming techniques we can
increase production rates together. We feel that by taking a direct
partnership approach with coffee growers, interests become more
aligned and the benefits are two-sided rather than one-sided," says
Paul Khakshouri, President of Growers Direct Coffee Company, Inc.

Growers Direct has formed strategic relationships in Papua New
Guinea (PNG), Jamaica, Ethiopia and now Colombia. PNG coffee farms
supply Arabica and Robusta green bean coffee, which comprises up to
25% of annual PNG production, and is marketed exclusively by Growers
Direct. The Company is expecting a shipment of 17 containers of fair
trade, organic coffee from Ethiopia in near months. Growers Direct
expects this shipment to sell quickly due to the current immense
popularity for coffee from this region. The Company has also had great
success with their Jamaican coffee shipment from the Blue Mountain
Region, selling out immediately. Growers Direct plans to maximize
wholesale channels for both green bean and roasted coffee through
expansion of premium green bean coffee sources in additional
countries, such as Panama, Costa Rica, Nicaragua, Guatemala, Mexico,
Peru and Ecuador, adding to their current distribution channels.

New Relationships Formed

Paul Khakshouri has been traveling within Colombia in recent
months, to personally scout for premium specialty coffee sources from
the most sought after coffee farms in this region.

"Growers Direct has partnered with two top coffee producing farms
in Colombia, which produce rainforest alliance and organic coffees,
and we are in talks to work with them on an exclusive basis. They are
very excited to be a part of our team and we have made commitments
with them for the remainder of this year's crop. We are in the midst
of securing additional relationships with farms and coffee cooperative
associations from the Cauca, Huila, Quindio, Cundinamarca and
Santander regions of Colombia. This plan will ensure a tremendous
supply of coffee from Colombia," Khakshouri says.

Growers Direct showcased its premium quality Colombian coffee at
the Specialty Coffee Association of America's ("SCAA") 20th annual
Conference and Exhibition held in Minneapolis, Minnesota, May 2-5,
2008. The cupping award for the finest coffee in the world was won
this year by a Colombian farm.

About Growers Direct

Growers Direct Coffee Company, Inc. (OTCBB: GWDC), formerly Coffee
Pacifica, Inc., is a worldwide distributor and marketer of gourmet,
specialty whole green bean and roasted coffees. The Company sells its
coffee beans directly to coffee retailers, commercial roasters, coffee
brokers, and specialty grocery and gourmet food stores worldwide. The
Company places emphasis on being a sustainable and model corporate
citizen by partnering with coffee farmers in countries such as Papua
New Guinea, Jamaica, Colombia, and Ethiopia, to increase wages and
impart knowledge on environmentally sound farming techniques. Growers
Direct also has exposure to the direct-to-consumer retail market
through its wholly owned subsidiary, Uncommon Grounds, Inc., a coffee
roasting and wholesale company based in Berkeley, California
established in 1984, and through a Joint Venture agreement in China to
supply and share in profits of a new chain of retail coffee shops. The
Company was founded in 2001 and underwent significant management
changes in April 2008. Growers Direct Coffee Company is headquartered
in New York City. Please visit www.uncommongrounds.net to purchase and
"cup" the Company's diverse range of roasted coffee beans.

Except for the historical matters contained herein, statements in
this press release contain "forward-looking statements" within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Investors are cautioned that
forward-looking statements involve risks and uncertainties which may
affect the Company's current and future business and prospects. Actual
results could differ materially, as a result of various risk factors
including but not limited to: (i) competition in the markets for the
Company's coffee, (ii) the ability of the Company to execute its
business plan, and (iii) other factors detailed in the Company's
public filings with the SEC. By making these forward-looking
statements, the Company can give no assurances that transactions
described in this press release will be successfully completed, and
undertakes no obligation to update these statements for revisions or
changes after the date of this press release. This release should be
read in conjunction with our Annual Report on Form 10-KSB and our
other filings with the SEC through the date of this release, which
identifies important factors that could affect the forward-looking
statements in this release. In addition, factors that could cause
actual results to differ materially from those contemplated in the
statements include, without limitation, overall economic conditions,
and other risks associated generally with the green bean coffee
business. These forward-looking statements are not guarantees of
future performance.

Growers Direct Coffee Company, Inc.
Michael Khakshouri, Investor Relations, +1 212 532 2444
mike@growersdirectcoffee.com
www.growersdirectcoffee.com
or
Viriathus Consulting LLC
Maria Zervas, Investor Relations, +1 212 372 0897
maria.zervas@viriathus.com
www.viriathus.com

Copyright Business Wire 2008