NEXAGE Secures US$4M in Series A Funding from BlackBerry Partners Fund and GrandBanks Capital

Tue Jul 14, 2009 8:15am EDT
 
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Mike Baker Appointed Chairman of the Nexage Board of Directors
FREMONT, Calif.--(Business Wire)--
Nexage, a leading provider of mobile advertising solutions, has closed US$4
million in Series A funding from BlackBerry Partners Fund and GrandBanks
Capital. The funding will be used by Nexage to scale its mobile advertising
platform to meet the needs of its growing global customer base, and to
strengthen its sales and marketing efforts. Concurrent with the funding, mobile
advertising pioneer Mike Baker has been appointed as Chairman of the Nexage
Board of Directors; while Matt Golden, Partner at BlackBerry Partners Fund, and
Ryan Moore, General Partner at GrandBanks Capital, will be joining the Nexage
Board of Directors. 

"To fulfill its big potential, the mobile advertising market needs technology
like Nexage that enables media buyers and sellers to easily reach relevant
audience at scale. Nexage has a unique platform that unites the fragmented media
types and ecosystem silos to create one addressable global market," said Baker,
formerly Vice President of Nokia and head of Nokia Interactive, the mobile
advertising business unit created after the 2007 acquisition of Enpocket, where
Baker was the founding investor and CEO. 

Nexage`s initial product, AdMax is a mobile ad mediation and optimization
solution that enables mobile publishers to maximize revenues from mobile ads
while reducing internal operating expenses by connecting to multiple ad
networks, and is in use globally by major publishers. 

"With this round of funding and support from our investors, we are extremely
well positioned to lead the charge in the next wave of mobile advertising. We
are also very fortunate to have a thought leader like Mike Baker guide our board
of directors and provide input into our long-term strategy and vision," said Dev
Gandhi, CEO of Nexage. "The BlackBerry Partners Fund`s laser focus and in-depth
knowledge of the mobile sector will play an important role in helping us further
differentiate our offerings and grow our mobile advertising ecosystem.
GrandBanks Capital has led some very successful mobile investments, including
Enpocket, and their active style of helping to build market leaders will be
invaluable as we enter our next growth phase." 

Nexage will be relocating its headquarters to Boston to take advantage of the
city`s recognized talent pool and success in mobile advertising. 

About BlackBerry Partners Fund

The BlackBerry Partners Fund is designed to deliver superior returns on the
compelling investment opportunity in applications, services and supporting
infrastructure for the BlackBerry and other mobile platforms. The Fund's mandate
is based on the premise that in the future smartphones will be powerful portable
computers for use at home, work, and leisure. The Fund invests in companies
developing applications that make smartphones a compelling platform for media,
commerce, enterprise, entertainment, and lifestyle applications. The Fund is
global in scope and will consider all stages of development. For further
information visit: www.blackberrypartnersfund.com. 

About GrandBanks Capital

GrandBanks Capital invests in early stage technology companies located primarily
in the eastern part of the United States and Canada. With headquarters outside
of Boston, the firm was established in partnership with SOFTBANK Corp. and has
proven investment expertise in Internet infrastructure, software, security and
storage applications, media and wireless technologies and services, and
financial technologies and services. The GrandBanks Capital portfolio currently
includes: Colubris Networks Inc., Coradiant Inc., Ember Corporation, Enpocket
Inc., First Coverage Inc., GlassHouse Technologies, Inc., Incipient, Inc.,
OutStart, Inc., uLocate Communications, Inc, Vela Systems, Inc., and Vivox. For
more information, please visit http://www.grandbankscapital.com. 

About NEXAGE, Inc.

Nexage is a leading developer of Mobile Advertising solutions that enables
companies to maximize Ad revenue from their mobile properties. Its leading
product is the AdMax Gateway, a hosted Ad Optimization service that enables
carriers and media companies to fully control and maximize the monetization of
their mobile channels. It has been demonstrated to serve text, banner,
in-application and video Ads with higher fill rates and effective CPM than could
be achieved previously. Currently AdMax powers mobile Ads for a number of top
tier publishers, broadcasters and operators. Additional information is available
at www.Nexage.com. 





Echo Communications (for Nexage)
Jodi Echakowitz, +1-905-709-9600
Cell: +1-416-271-7250
jodi@echo-communications.com



Copyright Business Wire 2009

 

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