Freescale Presents Solutions for a Greener, Healthier and Better Connected World...

Freescale Presents Solutions for a Greener, Healthier and Better Connected World at Embedded Systems Conference

Embedded Silicon Leader Marks 20th Annual ESC with More Than a
Dozen Product and Technology Demonstrations and 15 Workshop Sessions
AUSTIN, Texas--(Business Wire)--
Freescale Semiconductor is showcasing an array of advanced
embedded processors and platforms for the developer community at the
20th annual Embedded Systems Conference (ESC) Silicon Valley. ESC will
be held April 14-18, 2008, at the San Jose McEnery Convention Center.

The embedded silicon leader's booth exhibits at ESC will feature
semiconductor products, reference platforms and ecosystem tools
designed to help developers work smarter and faster in creating
next-generation embedded systems. Freescale's live demonstrations and
technical sessions will explore the latest advances in multicore
technology, low-power processing, enterprise networking and security,
personal medical products, mobile multimedia and entertainment,
industrial control and more.

"The 20th anniversary of ESC provides an energizing forum for
highlighting Freescale silicon solutions that help make the world
greener, healthier, safer and better connected," said Henri Richard,
senior vice president and chief sales and marketing officer for
Freescale. "Freescale offers a wide array of embedded products that
are designed to improve automotive fuel efficiency, lower harmful
emissions, minimize power consumption in industrial applications and
large appliances, reduce the cost and complexity of medical equipment
and security systems, and boost the intelligence of networks
everywhere."

What's new from Freescale at ESC

Freescale is announcing several embedded processing solutions at
ESC, as well as flexible ecosystem options:

-- ColdFire(R) processors designed to make it easy and
cost-effective to add touch-screen technology to a wide range
of liquid crystal display (LCD) interfaces used in industrial
applications

-- A highly integrated dual-core microprocessor based on Power
Architecture(TM) technology, optimized for a wide range of
consumer and industrial applications running on Linux(R) OS

-- An IP camera reference design based on the i.MX27 multimedia
applications processor to address the growing video
surveillance market as IP network cameras transition from
analog to digital

-- Flexible package/licensing options for Freescale's
award-winning CodeWarrior(TM) development tools, now offered
in suites designed to help customers get the most from their
software investment.

Freescale demonstrates embedded innovations

Freescale is hosting more than a dozen technology demonstrations
at its Booth 616. Highlights include:

-- Blood pressure monitor featuring Freescale's MEMS pressure
sensors, proximity sensor and Flexis(TM) series
microcontrollers (MCUs)

-- Golf swing demo using ColdFire MCU, ZigBee(R) transceiver and
MEMS 3-axis accelerometer to turn a conventional golf club
into sophisticated training equipment

-- The hit video game Guitar Hero using Freescale 3-axis
accelerometer technology to sense the gamer's movement

-- ColdFire LCD processor with touch-screen technology, enabling
industrial developers to "add touch" to their human-machine
interface applications

-- Flexis MCU "Kick Start" development board designed to help
speed development of compatible 8-bit and 32-bit embedded
applications

-- Internet protocol (IP) surveillance camera reference design
based on Freescale's i.MX27 processor technology

-- i.MXS home or building automation with Freescale's ZigBee
solution driving lamp dimming and still image capture from a
video door bell system

-- i.MX31 product development kit running multimedia
demonstrations in three different OS environments, Windows(R)
Embedded CE, Linux and RTOS

-- Symphony(TM) multicore DSPs demonstrating Dolby(R) Volume
technology that delivers uniform loudness at a very high audio
quality level

-- IXXAT's latest IEEE(R) 1588 v2 software running on
PowerQUICC(R) processors, enabling high clock sync accuracy
across an Ethernet network

-- MPC8572 PowerQUICC processor-based deep packet inspection with
Qosmos software and Kaspersky signatures

-- A simulation of the dual-core MPC8572 PowerQUICC processor
demonstrating outstanding system visibility enabled by
Virtutech's Simics technology

-- Network attached storage (NAS) system based on the MPC8379
PowerQUICC processor

-- Digital media reference design powered by the MPC5121e
multicore processor built on Power Architecture technology

Freescale training sessions at ESC

Freescale embedded technology experts are participating in the
following training sessions and workshops at ESC:

Tuesday, April 15

-- Eric Gregori, "Working with USB/Ethernet Software for
Distributed Sensor Networks," (ESC-223) -- 8:30 a.m. - 10:00
a.m.

-- Clay Merritt, "Design Challenges for Digital Power
Conversion," (ESC-225) -- 8:30 a.m. - 10:00 a.m.

-- Ali Poursepanj, "Performance Modeling and Analysis of
Multicore SoC Systems," (ESC-266) -- 2:30 p.m. - 4:00 p.m.

Wednesday, April 16

-- Jose Ruiz and Christian Michel, "Read and Write SD Card over
USB Using JM60 and Any SPI Module," Room L -- 8:15 a.m. -
10:15 a.m.

-- Toby Foster, Freescale, and Steve Gooch, Wind River, "Making
Multicore Work," Room L -- 10:30 a.m. - 12:30 p.m.

-- Michel Christian, "MC9S08QE8's Low Power Advantages," Room L
-- 12:45 p.m. - 1:45 p.m.

-- Rogelio Gonzalez, "Line 6's New ToneCore Developer's Kit,"
Room L -- 2:00 p.m. - 3 p.m.

-- Matt Maupin, "IEEE 802.15.4: Providing the Foundation for
Wireless Sensing and Control," (ESC-343) -- 2:00 p.m. - 3:30
p.m.

-- Eric Gregori and Kathleen Jachimiak, "Unleashing the
Performance of the i.MX Family," Room L -- 3:15 p.m. - 6:15
p.m.

Thursday, April 17

-- Geoffrey Waters, "Network Node Security: An Architecture for
Security and Trust," (ESC-401) -- 8:30 a.m. - 10:00 a.m.

-- Yaron Gold, "Nine Months, Two Companies, One Applications
Processor," (ESC-425) -- 10:30 a.m. - 12:00 p.m.

Friday, April 18

-- Robert Oshana, "What is the Real Meaning of Multicore?" (ST-3)
-- 7:15 a.m. - 8:15 a.m.

-- Robert Oshana, "Performance, Power and Memory Optimization for
Embedded Systems," (ESC-509) -- 8:30 a.m. - 10 a.m.

-- Sanjay Deshpande, "Multicore Interconnect Technology:
Performance Considerations for Bus and Fabric Approaches,"
(ESC-531) -- 10:30 a.m. - 12:00 p.m.

-- Asaf Ashkenazi and David Hartley, "Securing Mobile Devices
with Platform Independent Security Architecture," (ESC-541) --
1:00 p.m. - 2:30 p.m.

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and
manufacture of embedded semiconductors for the automotive, consumer,
industrial, networking and wireless markets. The privately held
company is based in Austin, Texas, and has design, research and
development, manufacturing or sales operations in more than 30
countries. Freescale is one of the world's largest semiconductor
companies with 2007 sales of $5.7 billion (USD). www.freescale.com.

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dale.weisman@freescale.com
or
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or
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or
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or
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or
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