MIVA Announces Restructuring Plan

Announcement coincides with continued growth of MIVA's ALOT
toolbar and homepage brand
NEW YORK--(Business Wire)--
MIVA, Inc., (NASDAQ:MIVA), a digital media company, announced a
restructuring plan on June 23, 2008 designed to maximize efficiencies
within the company, eliminate certain unprofitable operations, and
better position the company for the future.

Under the current restructuring plan, the company expects to
reduce its active headcount by approximately 15% and anticipates
winding-down its MIVA Media operation in Italy. This current
restructuring plan is expected to deliver annualized savings of
approximately $4 million against a one-time cost of approximately $1.4
million.

As part of maximizing its efficiencies, the company expects to
place more focus on the development of high-margin operations such as
its toolbar and personalized homepage brand, ALOT.

MIVA has built an active ALOT toolbar user base of 2.7 million(1)
since launching the ALOT brand in Q4 2007. While ALOT today accounts
for 43% of the company's overall toolbar user base of 6.3 million, the
new brand is already delivering more than 55% of the company's total
toolbar revenue(2). Revenue per thousand live users (RPMLU) is
currently 62% higher through ALOT than MIVA's legacy toolbar brand(3).
Additionally, ALOT's retention rates are 14% improved when compared to
MIVA's legacy brand(4).

"We continue to be extremely encouraged by the results we're
seeing from the ALOT roll-out and are actively exploring further
product enhancements to help build on this growth. The ALOT customer
base is increasing by on average 18%(5) a month and we believe that
these customers are proving more valuable than users of our legacy
toolbar brand," said Peter Corrao, Chief Executive Officer, MIVA, Inc.
"Our restructuring plan should enable us to focus on growing these
higher-margin operations and help to bring the company to
profitability."

Among the initiatives currently underway to further build on the
success of the ALOT brand is an upgraded ALOT Homepage product, which
is expected to launch in July 2008. It is expected that the upgraded
ALOT Homepage product will allow users to fully customize their
homepage choosing from a range of interest-specific widgets.

www.miva.com

(1) Source: Internal statistics, 6.27.08

(2) Source: Internal statistics

(3) Source: Internal statistics 6.20.08 to 6.27.08

(4) Source: Internal statistics 5.27.08 to 6.27.08

(5) Source: Internal statistics Jan - May 2008

About MIVA(R), Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a
mission to deliver valuable digital audiences to advertisers. MIVA has
two focuses to its business: owning and operating a growing portfolio
of consumer destination sites and interest-specific toolbars, through
its MIVA Direct division; and running a third-party contextual
Pay-Per-Click ad network focused on key vertical sectors, through its
MIVA Media division. MIVA, Inc. operates across North America and
Europe.

Forward-looking Statements

This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate" , "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject to
risks, uncertainties, and other factors, some of which are beyond our
control and difficult to predict and could cause actual results to
differ materially from those expressed or forecasted in the
forward-looking statements, including (1) our ability to successfully
execute upon our corporate strategies, (2) our ability to develop and
successfully market new products and services, and (3) the potential
acceptance of new products in the market. Additional key risks are
described in MIVA's reports filed with the U.S. Securities and
Exchange Commission, including the Form 10-K for fiscal 2007 and our
most recently filed Form 10-Q.

(R)Registered trademark

MIVA, Inc.
Lowell Robinson, CFO & COO
239-561-7229
Lowell.Robinson@miva.com

Copyright Business Wire 2008