Clinique Reinvents Department Store Shopping at New Global Flagship Counter

Iconic Beauty Brand Reveals Biggest Opening In Forty Years At Famed
Bloomingdale`s 59th Street
NEW YORK--(Business Wire)--
Clinique, the number one prestige cosmetics brand in the United States,
announced today that it will reveal a new global flagship counter at New York
City`s Bloomingdale`s 59th Street. This new destination will re-vamp the
prestige beauty brand`s shopping model to offer multiple levels of service,
providing consumers with a one-of-a-kind, custom-fit experience. Breaking away
all barriers, the new counter invites consumers to interact with the brand in an
open-sell environment.

New features include makeup "bars" that encourage consumers to test and select
products on their own complete with browsing baskets to empower self-service,
and stand-alone makeup and skin care areas that take consultations off of the
floor and into intimate areas and an Express Service area designed to service
clients in a matter of minutes. Also featured is the evolution of the iconic
Clinique computer - a touch screen, skin care diagnostic complete with
printable, product recommendations. In order to offer the most customized
consumer experience, the diagnostic tool will process over 180,000 product
combinations to offer the one that precisely matches the consumer`s needs.

CONSUMER INSPIRED

Inspired by today`s woman and her shopping habits, the new 1,000 square foot
space has been entirely remodeled, utilizing modern design and technology to
enable multiple levels of shopping and customer service. In fact, current
research shows that clients would like a more tailored experience and advice
when shopping. And, women look for different shopping experiences based on their
mood - they want the ability to browse but also want service on demand.*

CUSTOM-FIT SERVICE

The new Clinique Global Flagship counter will provide four different levels of
customer service at all times, a first for Clinique. Each level of service was
carefully crafted based on consumer insights and research. Clinique shoppers at
Bloomingdale`s 59th Street can now enjoy one of the following custom-fit
shopping experiences based on their unique needs and preferences:

1.Full Service: One-on-One Consultation. For those unsure of their needs or
looking for recommendations, Clinique`s Consultants work with consumers to
identify their skin type and personal concerns. From daily skin care to makeup
application, Clinique`s full service model is rooted in education and
unique-to-Clinique tools that speak to the brand`s dermatological heritage, such
as the Clinique Diagnostic Mirror.

2.Self-service: Play and Pay. Customers are now invited to self-serve and
interact with products on their own. For the first time, products will be
available for play in a vibrant new Colour Bar and interactive Mascara and Lip
Bars - all designed to provide easier access and empower the confident consumer.

3. Guided Self-service: State-of-the-Art Skin Diagnostic. For the shopper who
likes to browse alone but also wants one-on-one service on demand. Consumers can
self-diagnose their skin care concerns and identify targeted products with a
90-second computer guided skin care analysis. Touch screen computers will
provide consumers with the ability to self diagnose their skin care needs and
suggest products based on answers to a few key questions. A Clinique Consultant
is always on site for support, creating more personalized relationships between
Client and Consultant.

4. Express Service: In a New York Minute. A new shopping experience completely
unique-to-Clinique and Bloomingdale`s, this new area is designed for the busy
shopper who wants to pick up product and go. The area includes a menu of
quick-shop items, complete with a piece of Times Square, a digital ticker
announcing the latest in Clinique promotions and events.

Visit the new Clinique Global Flagship counter on the main cosmetics floor at
Bloomingdale`s 59th Street in New York City. For additional information on
Clinique visit the new www.clinique.com.

* McKinsey Research conducted for The Estée Lauder Companies Inc., North
America, 2009

ABOUT CLINIQUE

Introduced in 1968, Clinique was the first ever dermatologist-created, prestige
cosmetic brand. Clinique's mission has always been to provide the highest
quality and most effective line of products to enhance every skin type and tone.
The brand's customized approach and quality products - all meticulously tested
and carefully formulated with the latest science - have made Clinique one of the
leading skin care authorities in the world. All makeup and skin care products
are Allergy Tested and 100% Fragrance Free. Clinique offers products for men and
women of all ages and ethnicities. Clinique is sold in more than 135 countries
and territories, 17,000 sales locations and on www.clinique.com.

Clinique Global Communications
CeCe Coffin, 212-572-4436
ccoffin@clinique.com
or
Sheila Munguia, 212-572-6810
smunguia@clinique.com

Copyright Business Wire 2009