Sorenson Media Launches Sorenson Squeeze 6 - Higher Quality, Faster, and Now the First Total Workflow Solution for Video Encoding and Publishing

* Video Quality, Encoding Speed Significantly Improved
* New Review and Approve Capabilities and Notification Features Simplify
Encoding Workflow
* New Direct Publishing and Syndication of Professional-Quality Video to
YouTube, Twitter, Limelight, Akamai and Sorenson 360
* Enhanced Interface Improves Intuitive Design, Making Encoding and Managing
Video Files Easy
* New Integrated Online Preset Exchange Gives Users Video Encoding `Recipes` of
Experts
* Users Receive Complimentary Sorenson 360 Review & Approval Account

SAN DIEGO--(Business Wire)--
Sorenson Media today announced the immediate availability of Sorenson Squeeze 6,
a significant update to the gold-standard video encoding software application.
Sorenson Squeeze 6 provides the first total workflow solution for video
professionals, enabling customers to employ innovative tools - such as email and
text notifications and a secure review and approval process - that simplify the
overall workflow and allow them to more easily encode and publish video files on
the Internet. Optimized video codecs and new filters have also been added,
significantly improving video quality and encoding speed.

Video Management Made Easy

Working in tandem with the Sorenson 360 Video Delivery Network (Sorenson Media`s
re-imagined online video publishing platform), Sorenson Squeeze 6 includes a
variety of new unique features that make encoding and publishing videos online
easier:

-E-mail and Text Notifications. Sorenson Squeeze 6 can now send automatic
notifications to clients, colleagues, supervisors, friends or the users
themselves via e-mail and text message (SMS) when encoding jobs are completed.
With this new feature, users can start an encoding job and walk away, knowing
they will be notified immediately when the process is done.

-Review and Approval Workflow. Video professionals can now add their clients`
and supervisors` contact information to Sorenson Squeeze, which will
automatically send them secure, password protected videos for review and
approval after encoding jobs are completed. This automated workflow is
accessible from desktop computer Web browsers as well as the iPhone, enabling
busy professionals to review and approve content on the go. After viewing a
video, reviewer feedback and comments are immediately sent back to the Squeeze
user, thereby streamlining the workflow of today`s video professionals.

-Direct Publishing and Syndication. In addition to seamless publishing to the
Sorenson 360 Video Delivery Network, Sorenson Squeeze 6 users can upload
high-quality encoded video directly to popular social media sites, such as
YouTube and Twitter, as well as to content delivery networks, including Akamai
and Limelight.

-Enhanced User Interface. The Sorenson Squeeze 6 interface has been re-designed
to simplify the video compression workflow and provide easy access to the
software`s powerful features, including encoding presets; high-quality audio and
video filters; DVD burning tools; and the new review, approval and notification
functions.

-Complimentary Sorenson 360 Review & Approval Account. Every purchase of Squeeze
6 includes a complimentary one-year Review & Approval account to the Sorenson
360 Video Delivery Network, making Squeeze the first end-to-end encoding and
publishing solution.

Higher Quality, Faster Encoding, Expanded Compatibility

Sorenson Squeeze 6 surpasses previous versions of the software in both speed and
quality by incorporating and optimizing the latest On2 VP6 and MainConcept H.264
codecs. Internal benchmark tests have shown Sorenson Squeeze 6 is up to 500
percent faster than Sorenson Squeeze 5 when encoding in the H.264 and VP6
formats, both of which are standard formats included with every copy of Squeeze
6. New video filters, including blur, RGB, tint, white balance and timecode,
have also been added to improve the quality of any encoded video.

New input and output formats have also been added to Sorenson Squeeze 6,
including:

* New Input Formats: AVC-Intra and WMV with VC-1 for use in Blu-ray and
Microsoft Silverlight
* New Output Formats: AVI, AIFF, DV Stream, Image Sequence, Wave, and WMV with
VC-1

To coincide with the release of Squeeze 6, Sorenson Media has also launched an
innovative new Preset Exchange (http://presets.sorensonmedia.com), an online
repository of professional "video encoding recipes" or presets. The presets in
the Exchange have been created by top industry compression experts, thereby
providing Squeeze 6 users with direct access to the same encoding tools used by
seasoned encoding professionals to get the best quality out of their encoding
processes. Because the Preset Exchange is seamlessly integrated with Squeeze 6,
users can instantly import new presets into Squeeze by clicking "Install" on the
Preset Exchange Web site.

Along with previous integration with Avid`s suite of editing applications,
Sorenson Squeeze 6 also now works seamlessly with Apple`s Final Cut Pro and
iMovie. This process significantly improves workflow times by eliminating the
need for cumbersome exporting and importing between applications and enables
users to tap into the powerful Squeeze feature set directly from their favorite
editing software.

Pricing and Availability

Sorenson Squeeze 6 and Sorenson Squeeze 6 for Flash are available immediately
for electronic download or for shipping in CD form. Sorenson Squeeze 6 is $799
and Sorenson Squeeze 6 for Flash is $499. Upgrades from previous versions of
Sorenson Squeeze begin at $199. The complimentary one-year Sorenson 360 Review &
Approval account includes 5 gigabytes (GB) of storage, 100 streams per month and
a maximum video length of 30 minutes.

For additional information about purchasing Sorenson Squeeze 6 or to find a
reseller, visit www.sorensonmedia.com. A webinar with more details about
Sorenson Squeeze 6 and Sorenson 360 will be held November 3, 2009, at 1 p.m.
Pacific Time. Participants can register by visiting:
https://www2.gotomeeting.com/register/799993763.

Online Press Room

The Sorenson Media online press room is available at
www.sorensonmedia.com/presskit, and includes downloadable press releases,
company and product information, and high-resolution images.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning
solutions that empower businesses and video professionals to easily and
affordably publish the highest-quality video to the Internet and other media.
Included among its products and services are the Sorenson 360 Video Delivery
Network (VDN), Sorenson Media`s re-imagined video publishing platform; Sorenson
Squeeze, the gold-standard for video encoding applications; Sorenson Squish and
SquishNet, which together create an easy-to-use browser-based video publishing
platform for user-generated content; and Sorenson Spark, the industry`s most
widely used video codec, which enables mobile devices and other consumer
products to playback the largest selection of video on the Internet today. Since
its inception in 1995, Sorenson Media has been instrumental in bringing Internet
video to mainstream applications and is committed to dramatically improving the
online video experience for both content creators and consumers.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6089873&lang=en

Sorenson Media Public Relations
Jacob Moon, 801-490-1017
jacob@sorensoncompanies.com
David Parkinson, 801-490-1015
david@sorensoncompanies.com

Copyright Business Wire 2009