MobiTV Predicts Mobile Television to Reach Mass Adoption Status in 2008

Innovation and Growth Exceeds Predictions in 2007, Looking Toward '08 as the
Year of Exponential Growth for Partner Branded Services

EMERYVILLE, Calif., Jan. 3 /PRNewswire/ -- MobiTV, Inc., the leader in
mobile and broadband entertainment services, predicts mobile television will
reach the tipping point in '08 as a service adopted, desired and utilized by
the mainstream. In addition, MobiTV chronicles 2007 as another year of
incredible progress with innovative service roll-outs, renewed commitments to
development and research, and record setting subscription uptake.
"We are rapidly approaching the day where the mobile phone becomes the
single most important device people own for access to everything and 2008 is
shaping up to be the year the industry reaches this great milestone," said
Charlie Nooney, CEO and chairman of MobiTV. "As the first to market with live
television services for Sprint, AT&T, Alltel, US Cellular and many others, our
challenge for 2008 is to continue pushing the boundaries by delivering more
compelling and personalized content with the cutting-edge performance our
partners and millions of users have come to expect."
MobiTV's Managed Services Platform
Throughout this past year, MobiTV and its partners continued to drive the
development and delivery of mobile television over wired and wireless
networks.
MobiTV offers operators a hosted solution providing end-to-end content
ingestion, management and delivery services. The MobiTV platform has been
built to scale with the demands of the rapidly growing mobile TV and Broadband
market, and to the requirements of our carrier customers.
MobiTV offers smooth integration with, and a natural extension to existing
service infrastructure with optimal network utilization and dynamic realtime
QoS adaptation and policies. To support this initiative, as well as,
development programs for next generation wireless networks, MobiTV opened a
new research and development center this year in Stockholm, Sweden.
The Focus
"We have been deeply focused on enhancing and strengthening our managed
services platform to optimize delivery and quality of service, lower
distribution expenses, introduce personalization features and much more,"
continued Nooney.
The debate over network standards and the best practice solutions for
delivering mobile television remains a hot topic in the mobile television
market.
"The question that mobile television may or may not be a fruitless or
unnecessary service is no longer relevant as we continue to experience
tremendous growth and usage steadily climbs," said Kay Johansson, CTO for
MobiTV. "Meanwhile, the debate over delivery standards continues to attract
industry-wide attention and the solution is simple--support all standards
capable of delivering the best consumer experience and let mobile users focus
on communicating and enjoying the content they watch."
MobiTV's network-agnostic approach to development, integration and
delivery solutions has cemented its leadership position. The industry should
now be focused on the how, when, where and why it makes sense to seamlessly
integrate these delivery options to benefit the consumer, while monetizing the
operator networks recently deployed or coming soon. MobiTV is equipped and
ready to integrate its service for the benefit of the operator and consumer
alike
Content
Content may be king, but MobiTV is the leader! As part of MobiTV's
managed service, there are more than sixty domestic US channels, more than one
hundred channels worldwide and an endless channel capacity. MobiTV continues
to dominate the one-stop content delivery market for mobile and broadband.
MobiTV also added live broadcasts of sporting events from around the
world! The Company's hugely successful music team created and launched three
additional music channels in partnership with the industry's top labels.
MobiTV is committed to providing its customers the means to offer
out-of-home television enthusiasts more live sports, news, music and
entertainment programming than ever before.
Advertising
With eMarketer forecasting 100 million worldwide users of paid or
sponsored mobile broadcast video services by the end of 2009, marketers are
eagerly seeking the right opportunities to reach their core audiences through
contextually relevant, on-the-go, branded entertainment.
"MobiTV is continuing to pave the way for advertisers to create and test
innovate campaigns on the largest mobile television advertising network," said
Jack Hallahan, MobiTV's vice president of advertising. "This year promises to
be the most compelling, telling and profitable year for advertisers ready to
finally make contact with consumers on the go--through mobile and alternative
digital delivery."
In 2007, MobiTV was honored to share the MEDIAWEEK Mobile Campaign of the
Year with its client, Lion's Gate. MobiTV worked with Lion's Gate to create a
unique sponsorship opportunity designed to promote its film Saw III through
sponsored, original sketches and content in partnership with the Comedy Time
channel.
Growth & Achievement
MobiTV wraps up 2007 on an impressive growth curve, surpassing three
million managed subscribers, extending its leadership in the out-of-home
television market through new broadband and mobile partnerships and adding an
extensive array of pre-loaded handsets and industry exclusives and firsts
(listed below):
Managed Subscribers: 3 million+
Handsets: 350+ models; 7mm pre-loaded handsets in the market
Channels (US): 60+
Channels (Global): 100+
Carriers: 20+
VOD Clips: 60,000+
First to Market: Broadband-quality mobile television
Live television and other live events such as sports
and concerts
Full-length primetime programming for mobile
First live television service offered on
RIM/BlackBerry platform
Only Provider: Emmy(R) Award Winner for technical achievement
Exclusive relationship with Yahoo! for mobile TV
advertising
Top selling application for Smartphones, PocketPC
and more!

About MobiTV
As the leader in mobile and broadband entertainment services, MobiTV is
driving the convergence of mobile, content and technology; delivering live
television, premium and primetime programming, video-on-demand, satellite and
digital music services from the top broadcast and cable television networks
and major music labels to millions of global users. Founded in 1999, MobiTV
is a privately held company with headquarters in Emeryville, CA.
(http://www.mobitv.com).
MobiTV and the MobiTV logo are trademarks, service marks, and/or
registered trademarks of MobiTV, Inc. in the United States and in other
countries. All other trademarks, service marks, and product names used herein
are the property of their respective owners.
SOURCE MobiTV, Inc.

Jason Taylor, Worldwide Director of Corporate Communications, +1-925-895-0090,
jason@mobitv.com, or Nicole Rodrigues, Manager, Public Relations,
+1-510-305-9881, nicole@mobitv.com, both of MobiTV, Inc.