Kodak to Launch Powerful Charge to Stop Counterfeit Consumer Electronics

Kodak plans to implement KODAK TRACELESS System for
Anticounterfeiting on KODAK rechargeable Lithium-Ion Digital Camera
Batteries supplied by SANYO Electric Co., Ltd Mobile Energy Company
LAS VEGAS--(Business Wire)--Kodak aims to pull the plug on counterfeiters exploiting the
consumer electronics industry. At the International Consumer
Electronics Show in Las Vegas this week, Kodak announced it will
deploy its cutting edge KODAK TRACELESS System for Anticounterfeiting
on KODAK Li-Ion Rechargeable Digital Camera Batteries.

The worldwide consumer electronics industry is struggling to fend
off the growing threat of counterfeit batteries. As consumer use of
handheld electronic devices soars, demand for rechargeable batteries
is growing rapidly, and so are the problems caused by counterfeiters
who are inserting fakes into legitimate sales outlets everywhere.
Counterfeit batteries can lead to poor product performance, damage to
electronic devices, and overheating that can create the risk of
chemical leakage, burns, and even fires.

"Counterfeit batteries that find their way into electronic devices
put millions of consumers at an unnecessary risk," said Philip Faraci,
President and Chief Operating Officer, Eastman Kodak Company. "With
the TRACELESS System, Kodak can offer a higher level of protection to
our customers. We can also send a clear message to counterfeiters:
don't try to replicate our batteries, because you won't be able to do
it."

With the TRACELESS System in place, KODAK will be able to quickly
and easily distinguish fakes from genuine KODAK Lithium-Ion batteries.
The TRACELESS System uses forensically undetectable markers that can
be placed into printed materials, product packaging or components of
the actual products. The markers can only be detected using secure,
handheld KODAK readers.

"The best way to fight back against counterfeiters is to implement
tough countermeasures that can't be duplicated," said Steven Powell,
General Manager and Director, Security Solutions, Kodak's Graphic
Communications Group. "That's exactly what TRACELESS System delivers,
and it is ready to go for the consumer electronics industry."

Kodak has already implemented the system for customers in the
pharmaceutical, cosmetics, wine, apparel and other markets.

The TRACELESS System is ideal for the protection of a wide range
of products and packaging materials, because TRACELESS markers can be
mixed with various inks, toners, varnishes, and other items for analog
and digital printing, as well as paper pulp, plastics, powders,
pigments, liquids and textiles. The TRACELESS system is especially
suited for the electronics industry, because the covert markers can be
embedded into widely used thermal transfer ribbons, a common method
for printing barcode labels on electronic goods. In the booth at CES,
Kodak demonstrated this unique new method for applying the TRACELESS
marker to barcodes and other thermally printed labels.

"The TRACELESS System is just the kind of solution battery makers
need to fend off counterfeiters," said Hiroshi Shimozono, General
Manager of the Consumer Sales Department, SANYO Electric Co., Ltd,
Mobile Energy Company. SANYO Mobile Energy Company is the world's
largest manufacturer of rechargeable batteries and the maker of most
of Kodak's branded lithium-ion batteries. "SANYO is working hard on
many fronts to prevent counterfeiting, and we look forward to
deploying the TRACELESS system on KODAK batteries."

United States Customs and Border Protection reports nearly $10
million dollars worth of counterfeit consumer electronics products
were seized by officials in the first half of 2007, a 338 percent
increase over the same period in 2006 (Studies by U.S. Customs and the
Council on Foreign Relations indicate that about 5 percent of shipping
containers entering the U.S. are scanned or opened for inspection).
According to the National Electronics Manufacturing Association (NEMA)
rogue batteries account for millions of dollars in losses among
affected companies throughout the world and are the cause of many
consumer complaints relating to safety, performance, and quality.

KODAK Security Solutions bring together the resources of Kodak's
vast intellectual property portfolio, along with expertise in material
science, digital imaging, document imaging, and graphic communications
to create a broad portfolio of products and technologies that protect
against counterfeiting. KODAK Security Solutions are backed by KODAK
Service and Support, with more than 3,000 professionals reaching more
than 120 countries. KODAK Service and Support professionals are
uniquely qualified to provide services that control costs, maximize
productivity, and minimize business risk.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally
oriented growth strategy focused on helping people better use
meaningful images and information in their life and work. Consumers
use Kodak's system of digital and traditional products and services to
take, print and share their pictures anytime, anywhere; Businesses
effectively communicate with customers worldwide using KODAK solutions
for prepress, conventional and digital printing and document imaging;
and Creative Professionals rely on KODAK technology to uniquely tell
their story through moving or still images.

More information about Kodak (NYSE: EK) is available at
www.kodak.com

For more information about Kodak's Graphic Communications Group,
visit www.graphics.kodak.com.

(Kodak and Traceless are trademarks of Eastman Kodak Company.)

2008

Financial Media:
Kodak
David Lanzillo, +1 585-781-5481
david.lanzillo@kodak.com
or
Consumer & Trade:
Kodak
Beth Hogan Scott, +1 203-845-7115
Elizabeth.Hoganscott@kodak.com
or
Eric Mower and Associates
Amanda Slaver, +1 585-389-1876
KodakPR@mower.com

Copyright Business Wire 2008