Sharp Demonstrates LCD Display and Video Prowess at CES with Enhanced TV Features...

Sharp Demonstrates LCD Display and Video Prowess at CES with Enhanced TV Features and Groundbreaking New Technologies

New 1080p Full HD AQUOS(R) LCD TV Models with Web-based
Capabilities and Enhanced Blu-ray Player Demonstrate Sharp's Display
Technology Commitment
LAS VEGAS--(Business Wire)--Sharp continues to change the LCD industry with one-of-a-kind
innovations, increased performance and dazzling new designs.
Reinforcing its commitment to the display industry at CES 2008, Sharp
is demonstrating several revolutionary products and technologies that
help to make the LCD TV both a design statement and the leading
technology for home entertainment.

"Sharp continues to improve upon LCD technology with
groundbreaking products that enhance our entertainment experience,"
said Bob Scaglione, senior vice president and group manager, Product
and Marketing Group, Sharp Electronics Corporation. "LCD remains the
best flat-panel technology, and we are demonstrating LCD technology
innovations that are available to consumers now, and a sneak peak at
the exciting next generation of LCD TVs."

Sharp is taking LCD technology to new levels and responding to
consumer demand for stylish, unobtrusive home theater products. For
the first time in the U.S., Sharp is showcasing a line of large screen
next generation LCD TVs. These prototype LCD TVs bring together
Sharp's unique LCD technologies nurtured over long years of experience
in this field to achieve unprecedented levels of performance and
design with a thickness of just 2cm (main display section; 2.9 cm at
the thickest part) for a 52" screen size model, a bright room contrast
ratio of 3,000:1 and a power consumption level that is half that of
today's LCD TV's.

Literally changing the way consumers interact with their
television, Sharp introduces a technology called AQUOS Net that brings
Internet content and remote diagnostics to AQUOS LCD TVs at the touch
of a button. To connect the AQUOS to an internet source in another
room utilizing existing electrical wiring, Sharp debuts several PLC
(Powerline Communication) adapters. These PLC adapters allow consumers
to connect multiple devices, such as TVs, set-top boxes, gaming
consoles, PCs, and routers, using Sharp's PLC adapters wherever there
are power outlets in the home.

The newest lines of large-screen AQUOS HDTVs feature enhanced
contrast ratios, response times that are among the fastest in the
industry, and more inputs. The company has unsurpassed LCD screen
manufacturing at its new state-of-the-art 8th generation factory in
Kameyama, Japan, where an entire production line focuses on the
creation of large-screen units, ensuring that Sharp maintains their
top position in the growing market for larger screen size LCD-TV's.
This manufacturing superiority helps Sharp offer one of the most
comprehensive flat-panel LCD TV selections, with more than 50 models
in screen sizes ranging from 15- to 108-inches.

The new "Special Edition" SE94 AQUOS Series with AQUOS Net
capability is headlining the company's wide breadth of TV offerings,
which also includes a myriad of styles of AQUOS LCD-TV's, ranging from
new 720p AQUOS models in 32- and 37-inch screen size classes, through
65-inch 1080p Full HD screen class sizes, as well as a series
specifically intended for gamers. Furthering the company's digital
home theater dominance, Sharp's CES 2008 booth will introduce its
second-generation AQUOS Blu-ray Disc(TM) player, the BD-HP50U, with
BD-ROM Profile 1.1 support. The BD-HP50U player includes several
innovative features that turn the player into an all-in-one
entertainment center. Through the HDMI cable connection, users can
experience AQUOS Link, which enables integrated and seamless operation
between the Blu-ray player and AQUOS LCD TV.

The booth is also packed with advanced digital technologies that
complement the flat-panel TV revolution and exceptional new digital
technologies. In addition to AQUOS and Blu-ray Disk players,
highlights include new versions of the stylish docking systems made
for iPod(R) that allow the user to charge and play music directly from
any iPod as well as an innovative 1-Bit, 2.1-channel audio home
theater rack system. For detailed information on Sharp's new products,
please see the individual product announcements and fact sheets.

AQUOS Net

AQUOS Net is a revolutionary service that will provide customized
Web-based content as well as real-time customer support directly on
the AQUOS television. AQUOS Net is a gateway, available through the
Ethernet jack on the television that can connect to several unique
services. Using this service, viewers can potentially configure
"widgets" to check, for example, the local weather forecast, get stock
quotes or even follow their favorite comic strip, while watching
television, all directly from the TV's remote control. Through AQUOS
Net, consumers will also have access to unparalleled customer support
for their television, including the ability to have dedicated AQUOS
Advantage advisors connect remotely to their TV to assist in adjusting
the TV's settings and optimizing picture quality for the best viewing
experience. This interactive tool, known as AQUOS Advantage Live, is
easily accessible from the AQUOS Net home page. In addition, AQUOS Net
provides consumers with instant access to important information about
their television. Consumers can find FAQ's that explain HDMI(TM)
connections, HDTV and other TV technology-related features, as well as
view the user manual directly on the AQUOS LCD-TV. A "What's New" page
will also be available, outlining exciting new products and news from
Sharp.

AQUOS Widescreen 1080p HDTV Series (models LC-65SE94U, LC-52SE94U
and LC-46SE94U)

Sharp's new elegantly styled "Special Edition" SE94 widescreen
AQUOS LCD-TV series, available in 65-, 52- and 46-inch screen class
sizes, combines a best-in-class picture quality with a new and
distinguished "Cornerstone" design and "AQUOS Net" capability. The
latest version of Sharp's proprietary Advanced Super View (ASV) panel
provides an incredible Dynamic Contrast Ratio of 27,000:1, for
exceptional detail in both light and dark scenes. Sharp's proprietary
Fine Motion Advanced technology offers 120Hz frame rate conversion,
doubling the traditional 60Hz driving speed, for even finer video
performance. Sharp's new proprietary 10-bit ASV panel provides more
accurate color and the industry-leading 4ms response time ensures
flowing motion in fast-action scenes. These new models also
incorporate Sharp's proprietary 5-wavelength backlight system that
provides deeper, more vibrant reds and truer greens than previously
possible. With viewing angles of 176 degrees, consumers can experience
the superior picture quality from virtually anywhere in the room.
Through the unit's Ethernet jack, users have access to AQUOS Net, a
revolutionary service providing customized Web-based content as well
as real-time customer support. The "Special Edition" AQUOS series
features Sharp's proprietary 5-wavelength backlight system that
provides an enhanced color spectrum, producing more vivid, deeper reds
and greens than previously possible. Additionally, all the units
include 3 HDMI(TM) (version 1.3 with x.v.Color and 24fps
compatibility) inputs as well as dual HD component terminals, all of
which are compatible with 1080p signals. The unit also houses an
RS-232C port for custom installations and a dedicated PC input. These
newly redesigned slim-line models are available in a stunning, new
textured finish with eye-catching corner accents and detachable bottom
speakers to match modern home decors, and include a detachable table
stand. The LC-65SE94U and the LC-52SE94U will be available in January
for Manufacturer's Suggested Retail Prices (MSRP) of $10,999.99 and
$4,199.99 respectively. The LC-46SE94U will be available in February
for an MSRP of $3,199.99.

AQUOS Widescreen 1080p HDTV LC-52D74U

This new 52-inch Full HD1080p HDTV AQUOS LCD TV, features an
incredible 18,000:1 Dynamic Contrast Ratio, for deep blacks and crisp
picture quality; enhanced Quick Shoot video circuitry for faster pixel
response time of 4 ms; and wide viewing angles of 176 degrees, so
users can view the television from virtually anywhere in the room.
Through the unit's Ethernet jack, users have access to AQUOS Net, a
revolutionary service providing customized Web-based content as well
as real-time customer support. Using this service, viewers can create
and configure "widgets" to check the local weather forecast or get
stock quotes while watching their favorite television show. Through
AQUOS Net, consumers will also have access to unparalleled customer
support for their television, including the ability to have dedicated
Sharp advisors connect remotely to their TV to assist in adjusting the
TV's settings and optimizing picture quality for the best viewing
experience. The LC-52D74U also includes Sharp's proprietary
4-wavelength backlight system that provides a wider color spectrum to
achieve deeper, more vivid reds than was previously possible.
Additionally, the model includes three HDMI(TM) (version 1.3 with
x.v.Color and 24fps compatibility) inputs as well as two HD component
terminals, all of which are compatible with 1080p signals from Blu-ray
Disc(TM) and other new devices, in addition to RS-232C for custom
installations and a PC input so the TV can be used as a PC monitor.
This model features full HD 1080p (1920 x 1080) resolution for an
unparalleled high-definition experience, and is available in a
stunning new "Cornerstone" design with a slim-line casing and
tight-fit stealth speakers. The LC-52D74U will be available in April
for an MSRP of $3,599.99.

108-inch Screen Size Class High-Definition LCD

Sharp is showcasing its 108-inch LCD, a Full HD 1080p LCD, which
measures 93.9-inches (W) by 52.9-inches (H) in size, and features
Sharp's Advanced Super View LCD Panel manufactured at Sharp's Kameyama
Plant No. 2, the first facility in the world to produce panels from
eighth-generation glass substrates. The success of this development
means that it is now possible to produce LCD TVs in all sizes from
13-inches to the super-large-size class.

AQUOS Blu-ray Disc(TM) Player BD-HP50U

The slim-profile AQUOS(R) Blu-ray Disc(TM) player, model BD-HP50U,
features full digital 1080p video output, that when combined with an
AQUOS HDTV Liquid Crystal Television, allows consumers to view the
latest high-definition films as well as enhanced definition titles in
stunning high-definition quality. The BD-HP50U supports BD-ROM Profile
1.1, or BD Live, the latest version of the Blu-ray Disc format. BD-ROM
Profile 1.1 provides secondary audio and video decoders for Picture in
Picture (PIP) capability, as well as a USB terminal for a local
storage device. Interactive features of the BD-HP50U allow consumers
to view additional content available on Blu-ray titles -- including
movie trailers, special subtitles, and director commentary -- without
stopping the movie. Reflecting Sharp's strategy of creating great
products from great devices, the key components of the AQUOS Blu-ray
player were all built by Sharp, including the Blu-ray laser, the
pick-up beam, and the driver unit. Through the HDMI(TM) 1.3 input,
users can experience AQUOS LINK(TM), which enables integrated and
seamless operation between the Blu-ray disc player and AQUOS LCD TV.
With the AQUOS LINK feature, HDMI-connected products can be controlled
through the AQUOS screen with a single TV remote. The unit also
outputs 1920 x 1080 24 fps (frames per second) high-definition video
and features a Quick Start feature that allows the user to begin
enjoying gorgeous Blu-ray video with a touch of a button in less than
10 seconds*. The player also offers multi-channel audio output via
HDMI connection by decoding Dolby(R) TrueHD and DTS HD. It also
decodes Dolby(R) Digital Plus, providing optimum surround sound to an
appropriately equipped receiver. The BD-HP50U provides an RS-232C port
for advanced control and is compatible with a wide variety of formats
including BD-ROM/RE/R, DVD Video, DVD-RW/R, DVD+RW/R, and Audio CDs.
The BD-HP50U will be available in Spring 2008 for an MSRP of $799.99.

AQUOS HDTV D64U Series (models LC-37D64U and LC-32D64U)

Sharp has added 32- and 37-inch screen size classes to its
"slim-line" D64U Series of AQUOS Full HD 1080p HDTVs, which already
includes 42-, 46-, 52- and 65-inch screen size classes. The new 37-
and 32-inch screen class sizes feature the slim-line design with 25%
thinner depth than previous models and a thin, lightweight bezel that
provides a significantly smaller footprint, establishing a new design
standard for LCD TVs. With this space-saving design, consumers now
have unprecedented placement flexibility, allowing a larger screen
size to fit in a smaller area. It has full 1080p (1920 x 1080)
resolution and the latest generation of Sharp's proprietary Advanced
Super View LCD panel for an unparalleled high-definition viewing
experience. The ASV panel enables an impressive Dynamic Contrast Ratio
of 10,000:1 and an unparalleled response time of 6ms for stunning
picture quality even on fast-moving action scenes. The D64U line also
features a 4-wavelength backlight system, providing deeper, more
vibrant reds than previously possible, as well as impressive 176
degree viewing angles, enabling the consumer to view the TVs from
virtually anywhere in the room. Rounding out the enhanced list of
specs is the D64U's array of inputs, including two HDMI inputs
(version 1.3) and two HD component video inputs, all 1080p compatible,
an RS-232C input for control, and a PC input so the TV can be used as
a PC monitor, saving space and reducing clutter. The series is also
Energy Star-compliant, with very low power consumption. The LC-37D64U
will be available in February for an MSRP of $1,599.99 and the
LC-32D64U will be available in this month for an MSRP of $1,299.99.

AQUOS Widescreen 720p HDTV Series (models LC-37D44U and LC-32D44U)

The new widescreen 37- and 32-inch HDTV AQUOS D44 Liquid Crystal
Televisions further bolster Sharp's unmatched selection of
sophisticated designs and its superior-performing LCD TVs. Sharp's
proprietary Advanced Super View LCD panel enables a Dynamic contrast
ratio of 7500:1, enhanced Quick Shoot video circuitry for fast pixel
response time (6ms) and wide viewing angles (176 degrees), so users
can view the television from almost anywhere in the room. The
newly-designed series features a subtle silver accent on the front of
the panel with a high-gloss black finish that enhances the decor of
any family room, living room or den, and tight-fit stealth speakers
for placement flexibility. With 1366 x 768 resolution, a true 16:9
aspect ratio, and built-in ATSC/QAM/NTSC tuners, consumers can enjoy
the latest HDTV programming, and the addition of a PC input makes the
panel multifunctional for any room. The LC-37D44U will be available in
February for an MSRP of $1,299.99 and the LC-32D44U will be available
in January for an MSRP of $999.99.

AQUOS HDTV Gaming LCD TV (models LC-32GP3U-R, LC-32GP3U-W,
LC-32GP3U-B)

Sharp has introduced a new Full HD 1080p AQUOS LCD gaming model
series, the LC-32GP3U, crafted specifically for video game
enthusiasts, available in a 32-inch screen class size. The 32-inch set
has a striking new design, featuring a thin, "slim-line" body that
provides a significantly smaller footprint than previous models, as
well as a unique swivel stand for ultimate viewing and gaming
flexibility. To complement any living room or game room, this AQUOS
model is available in three glossy-finish colors - black, white and a
unique wine dark red. In addition to the new style, the GP3U models
also offers the same special features that enhance the game-playing
experience as the previous gaming models, including a "game mode"
which optimizes the picture quality for game-playing, and a
custom-designed remote control that allows the user to quickly "jump"
into the game mode, and access the side-placed terminals for easy
connections to video games. The game mode provides a "Vyper Drive"
engine, which reduces lag time between the game console and the TV to
be virtually imperceptible. The panel boasts an incredible 10,000:1
Dynamic contrast ratio, for deep blacks and crisp picture quality;
enhanced Fine Motion video circuitry for faster pixel response time of
6 ms; and wide viewing angles of 176 degrees, so users can view the
television from virtually anywhere in the room. It also includes
Sharp's proprietary 4-wavelength backlight system that provides a
wider color spectrum to achieve deeper, more vivid reds than was
previously possible. With three HDMI(TM) v1.3 inputs (with one on the
side) as well as two HD component terminals (one on the side), the
LC-32GP3U models are compatible with 1080p signals from the latest
video game devices, as well as supports 1920 x 1080 24 fps (frames per
second) high definition video, the highest resolution possible via an
HDMI(TM) connection. The LC-32GP3U-R, LC-32GP3U-W and LC-32GP3U-B are
available now for an MSRP of $1,599.99.

1-Bit 2.1 Channel Audio Home Theater Rack System

Satisfying both video and audio enthusiasts, Sharp's new 2.1
Channel 1-Bit(TM) AQUOS(R) audio home theater rack system delivers
hi-fidelity sound while providing housing for a large screen AQUOS TV
(up to 52-inches in size). The new AN-ACS1U rack system joins the
Sharp suite of AQUOS brand products, including the extensive line of
LCD TVs and, most recently, Blu-ray Disc players. With a high-gloss
piano-black finish to match the style of AQUOS TVs and room-filling
sound from a built-in 1-Bit amplifier, the new AN-ACS1U packs a
powerful punch (150W power) for superior sound and offers limitless
design and decor options that complement any room of the home. The
rack system also incorporates technology from Audistry(TM) by
Dolby(TM) for an enhanced personal listening experience. For seamless
connection between the parts, the rack system provides 2 HDMI-CEC
(consumer electronics control) inputs. Sharp's built-in AQUOS LINK(TM)
feature allows users to seamlessly control HDMI-connected products via
an AQUOS screen using a single remote control. The AN-ACS1U rack
system incorporates a sophisticated speaker system that provides a
wide listening area for a fuller sound throughout the home. The
AN-ACS1U will be available in April for an MSRP of $1,699.99.

Music System for iPod(R)

The newly designed Sharp music systems for iPod feature a sleek,
triangular shape that can be carried from room to room and allows for
placement flexibility, fitting nicely on small shelves and in tight
corners. These docking systems have an iPod terminal that allows the
user to charge and play music directly from any iPod. The portable
lightweight units feature full range bass reflex speakers with HDSS
(high-definition sound standard) sound technology. The new stereo
systems will be available in white (DK-AP2) and black (DK-AP2BK) and
come with a thin card-style remote control that allows the user to
control the iPod dock system functions in addition to the connected
iPod. The units can support MP3 music players as well as stream video
files from iPod video via the video out jack to the television. The
systems run on batteries so music lovers can listen to tunes anywhere.
The DK-AP2 and DK-AP2BK are available now for an MSRP of $129.99.

For more information on Sharp's full line of products, contact
Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430, or
call 800-BE-SHARP. For online product information, visit Sharp's Web
site at sharpusa.com.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's
Sharp Corporation, a worldwide developer of one-of-a-kind home
entertainment products, appliances, networked multifunctional office
solutions, solar energy solutions and mobile communication and
information tools. Leading brands include AQUOS(R) Liquid Crystal
Televisions, 1-Bit(TM) digital audio products, SharpVision(R)
projection products, Insight(R) Microwave Drawers(R), and
Notevision(R) multimedia projectors. For more information visit Sharp
Electronics Corporation at www.sharpusa.com.

* Quick Start time may vary depending on movie content, type of
video connection, and type of monitor being used

AQUOS is a registered trademark of Sharp Corporation

HDMI, the HDMI logo and High Definition Multimedia Interface are
trademarks of HDMI Licensing, LLC.

iPod is a trademark of Apple.

All other trademarks are the property of their respective owners.

Stanton Crenshaw Communications
Melissa Non, 646-502-3503
mnon@stantoncrenshaw.com
or
Sharp Electronics Corporation
Chris Loncto, 201-529-8680
lonctoc@sharpsec.com

Copyright Business Wire 2008