PARTNERS+simons Ranked Among Top 75 Health Marketing Agencies in MedicalMarketing & Media Magazine
Boston-based Firm Recognized for Growth, Genre-busting Clients BOSTON--(Business Wire)-- PARTNERS+simons today announced that it was selected as one of the top 75 healthcare marketing agencies by the leading industry magazine Medical Marketing & Media (MM&M). MM&M recognized PARTNERS+simons` work for a number of its "genre-busting" clients - those moving into emerging health fields and developing new methods to reach audiences. Clients that received recognition include Agilent Technologies, Genzyme, Horizon Blue Cross / Blue Shield of New Jersey, and Tufts Medical Center. To read the full PARTNERS+simons profile, click here. "We`re pleased to be included in the list of the top 75 this year, especially since it is also our 20th year in business," said Tom Simons, President and Creative Director. "This recognition is a testament to our employees and their commitment to doing world-class work every day on behalf of our clients." In the agency profile, Simons attributes the agency's success to a combination of deep healthcare expertise and a desire to calibrate ROI in a quantitative fashion with a strong focus on outcomes. He also believes that the go-to-market imperative is so strong in today`s economy that "nobody can afford any wasted motion." In addition, Simons believes that metrics focused more tightly on business impact puts his agency ahead of others, and he will be in a good position when marketers have a restored appetite for spending. "A lot of marketers are waiting for things to return to the normal to which everyone had been accustomed," he says. "Yet we see this as a passage to a new normal where successful agencies are going to have to do a fundamental reset in their entire offering." About MM&M Medical Marketing & Media is a monthly business publication that has been serving healthcare marketers since 1966. Each issue carries a mix of industry news and in-depth feature articles on marketing and promotion. MM&M publishes an annual advertising agency review listing the Top 75 in the nation. For more information, visit www.mmm-online.com. ABOUT PARTNERS+simons Founded in 1989, Boston-based PARTNERS+simons is a brand communications firm dedicated to outcomes measurement and evidence-based marketing. Our deep domain expertise helps health care, health sciences, technology, and financial services companies to acquire, retain and grow customers. To learn more, visit either our corporate site www.partnersandsimons.com, or our blog www.artandscienceblog.com. Warner Communications Robert Minicucci, 603-488-5856 robert@warnerpr.com Copyright Business Wire 2009
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