PARTNERS+simons Ranked Among Top 75 Health Marketing Agencies in MedicalMarketing & Media Magazine

Mon Jul 13, 2009 8:55am EDT
 
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Boston-based Firm Recognized for Growth, Genre-busting Clients
BOSTON--(Business Wire)--
PARTNERS+simons today announced that it was selected as one of the top 75
healthcare marketing agencies by the leading industry magazine Medical Marketing
& Media (MM&M). 

MM&M recognized PARTNERS+simons` work for a number of its "genre-busting"
clients - those moving into emerging health fields and developing new methods to
reach audiences. Clients that received recognition include Agilent Technologies,
Genzyme, Horizon Blue Cross / Blue Shield of New Jersey, and Tufts Medical
Center. 

To read the full PARTNERS+simons profile, click here. 

"We`re pleased to be included in the list of the top 75 this year, especially
since it is also our 20th year in business," said Tom Simons, President and
Creative Director. "This recognition is a testament to our employees and their
commitment to doing world-class work every day on behalf of our clients." 

In the agency profile, Simons attributes the agency's success to a combination
of deep healthcare expertise and a desire to calibrate ROI in a quantitative
fashion with a strong focus on outcomes. He also believes that the go-to-market
imperative is so strong in today`s economy that "nobody can afford any wasted
motion." 

In addition, Simons believes that metrics focused more tightly on business
impact puts his agency ahead of others, and he will be in a good position when
marketers have a restored appetite for spending. "A lot of marketers are waiting
for things to return to the normal to which everyone had been accustomed," he
says. "Yet we see this as a passage to a new normal where successful agencies
are going to have to do a fundamental reset in their entire offering." 

About MM&M

Medical Marketing & Media is a monthly business publication that has been
serving healthcare marketers since 1966. Each issue carries a mix of industry
news and in-depth feature articles on marketing and promotion. MM&M publishes an
annual advertising agency review listing the Top 75 in the nation. For more
information, visit www.mmm-online.com. 

ABOUT PARTNERS+simons 

Founded in 1989, Boston-based PARTNERS+simons is a brand communications firm
dedicated to outcomes measurement and evidence-based marketing. Our deep domain
expertise helps health care, health sciences, technology, and financial services
companies to acquire, retain and grow customers. To learn more, visit either our
corporate site www.partnersandsimons.com, or our blog www.artandscienceblog.com.






Warner Communications
Robert Minicucci, 603-488-5856
robert@warnerpr.com

Copyright Business Wire 2009

 

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