Amazon Video on Demand Brings Customers New-Release Movies and TV Shows to the Roku Digital Video Player

Roku Adds a Convenient Way for Customers to Enjoy Movies and TV Shows from
Amazon Video on Demand; Amazon Video on Demand Connects to PC, MAC, Sony Bravia
Internet Video Link, TiVo,Roku and More to Come Soon
SEATTLE--(Business Wire)--
Amazon.com, Inc. (NASDAQ:AMZN) today announced that it will offer customers the
ability to instantly purchase, rent and watch digital movies and TV episodes
from its popular video service, Amazon Video On Demand, via the Roku Digital
Video Player. Beginning in early 2009, the Roku Player, which currently supports
only the Netflix service, will offer access to Amazon Video On Demand`s more
than 40,000 commercial-free movies and television shows, enabling Roku customers
for the first time to watch new release movie titles instantly.

With an easy-to-use interface that customers can enjoy from their couch, Amazon
Video On Demand and the Roku Player will enable customers to:

* Access and add to their virtual library of purchases via Amazon Video On
Demand`s Your Video Library, and re-watch them anytime on the Roku Player or
online with a PC, MAC or other compatible device.
* Watch new release movies the same day that they are released on DVD. Hit
titles such as "The Dark Knight," "Hancock," "Pineapple Express," "Tropic
Thunder" and hundreds more that are not currently available on the Roku Player.
* Enjoy instant playback, no downloading, no waiting and no subscription fee.
* Browse Amazon.com's huge selection of over 40,000 movies and TV shows for rent
or purchase.
* Enjoy Amazon Video On Demand`s high-quality video through its use of the
advanced h.264 codec and an automatic bandwidth detection feature that
seamlessly plays back the best quality file at either 300, 600, 900 or 1200
kbps.
* Easily setup their Roku Player using its built-in Wi-Fi connection and begin
watching videos within minutes.
* Connect their Roku Player to any television set using HDMI, Component Video,
Composite Video, S-Video, Stereo Audio or Optical Audio connections.

"With the subscription-free $99 Roku Player that connects to any TV, customers
can now choose and watch their favorite new-release movie instantly and access
all of their titles from their video library," said Roy Price, director Amazon
Video On Demand. "Amazon Video On Demand`s large selection makes the Roku Player
the perfect choice for hassle-free on demand movie and TV entertainment."

"We are excited to add Amazon's massive catalog to our player including
new-releases and top movie and TV titles," said Anthony Wood, Roku CEO and
Founder. "This makes the Roku Player the ideal player for watching internet
content directly on the TV."

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as books, movies, music & games, digital downloads, electronics
& computers, home & garden, toys, kids & baby, grocery, apparel, shoes &
jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

About Roku

Roku is a market leader in innovative applications for digital media. Through
its work in both software and hardware, the company develops and sells consumer
products and business solutions to bring rich media to the end user. Its
products include: The Roku Digital Video Player and the BrightSign digital
signage controllers. Roku is privately held and based in Saratoga, Calif. For
more information on the company and its products, visit: http://www.roku.com

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, significant amount of indebtedness, inventory, government
regulation and taxation, payments and fraud. More information about factors that
potentially could affect Amazon.com's financial results is included in
Amazon.com's filings with the Securities and Exchange Commission, including its
Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent
filings.

Amazon
Media Hotline, 206-266-7180

Copyright Business Wire 2009