Fresh Dining Launches New ''FRESH LITE'' Program Offering up Four Delicious, Calorie-Controlled...

Fri Jun 6, 2008 8:05am EDT

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Fresh Dining Launches New ''FRESH LITE'' Program Offering up Four Delicious, Calorie-Controlled Meals Delivered Daily for under Forty Dollars

LOS ANGELES--(Business Wire)--
Fresh Dining, Southern California's leading purveyor of daily,
home-delivered gourmet meals, today announces the launch of a new
"FRESH LITE" program, featuring delicious, healthy, home-delivered
meals specifically designed for weight control. The new program, a
more affordable version of Fresh Dining's flagship gourmet, home
meal-delivery plan, provides clients four, fresh meals delivered daily
to their doorsteps. Launching today, the program is available at a
significantly reduced daily cost of $39.95.

"With the success of our original Fresh Dining program, as well as
our Fresh Mommy and Fresh & Simple Family programs, we wanted to round
out our offerings with a slightly scaled back plan directed to the
individual consumer," said Fresh Dining CEO Todd DeMann. "Our newest
calorie-controlled program will feature more standard fare without
sacrificing taste. It's an effortless way to maintain a healthy diet,
and perfect for the young, on-the-go professional who loves delicious
food, yet does not want to break the bank."

The program, which includes breakfast, lunch, dinner and snack in
a 45-day menu rotation, pairs classic, great-tasting dishes with
healthy ingredients so that eating well can be a simple and delicious
experience. All deliveries arrive fresh at the customers' doorsteps in
high-quality, insulated Fresh Dining bags before 6:00 a.m. daily.
Fresh Dining meal delivery is available throughout Los Angeles, Orange
County and San Diego County.

To sign up for Fresh Dining's new "FRESH LITE" program, call (877)
89-FRESH, or visit www.freshdining.com to learn more and order
services.

About Fresh Dining:

Launched in 2005, Fresh Dining serves health-conscious people
daily throughout Los Angeles, San Diego and Orange County with
delicious, healthy gourmet food. Delivering a carb-controlled diet
that relies on lean proteins, fresh fruits, vegetables, good fats and
low-glycemic carbs, Fresh Dining is fully customizable based on its
customers' weight loss goals. Fresh Dining is the first daily meal
delivery service to introduce a premium upgrade program that features
all-natural, organic and locally sourced vegetables and proteins when
possible and, in January 2008, the company launched Fresh Mommy, an
innovative food and fitness lifestyle enhancement program for new
mothers. Plans are afoot to roll out a national meal delivery program
in 2008.

Fifteen Minutes PR
Ryan Croy, ryan@fifteenminutes.com
Amanda Brocato, amanda@fifteenminutes.com
323-556-9700