JiWire Names David Staas Senior Vice President of Marketing

Tue Jun 9, 2009 8:01am EDT
 
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  SAN FRANCISCO, CA, Jun 09 (MARKET WIRE) -- 
JiWire, the leading Mobile Audience Media company, announced today it has
appointed David Staas as senior vice president of marketing. JiWire,
which reaches 20 million unique users per month through their public
Wi-Fi advertising platform, is responding to increased market demand from
brands and advertisers for its advertising solutions by adding Staas to
the management team. Bringing more than 13 years of marketing and product
management in the mobile and advertising industries, Staas will help
brands target their in-market, engaged mobile audience including
on-the-go business decision makers, affluent consumers, and trendsetting
millennials.

    "With JiWire's rapid growth and aggressive expansion plans into new
channels that reach mobile audiences, we are pleased to have David on
board," said Kevin McKenzie, chief executive officer of JiWire. "His
strong mobile advertising background and successful track record make him
a key addition to our company and a strong leader of our go-to-market
strategy in this emerging space."

    Staas comes most recently from Ad Infuse, a leading pioneer in mobile
advertising, where he was vice president of marketing. At Ad Infuse, Staas
helped build a premium network and platform business with leading mobile
operators before it was purchased by London-based Velti in May 2009. Prior
to Ad Infuse, Staas led the global product marketing team at Openwave
Systems, responsible for a product portfolio generating over $400M in
annual business with established mobile and broadband telecommunications
providers in the Americas, Europe, and Asia.

    "JiWire is able to help brands uniquely engage with their highly
sought-after elusive consumer in a new era of mobility," said David Staas.
"With the average consumer spending about 20 percent of their time outside
the home or workplace, JiWire strategically sits at the intersection of
mobile, online and digital out-of-home, where we can provide a unique and
measurable advertising experience for a rapidly growing on-the-go
audience."

    Staas holds a bachelor's degree in architecture from the University of
Virginia and a master's degree in business administration from the Fuqua
School of Business at Duke University.

    About JiWire

    JiWire is the leading mobile audience media company, delivering
advertising across premier locations and devices. JiWire's breakthrough
advertising medium enables marketers to reach an influential mobile
demographic at the point-of-connection. JiWire's portfolio of blue-chip
advertisers, combined with its market-proven delivery platform and
registry of hotspot locations, enables wireless broadband networks and
device manufacturers to leverage advertising as a currency for wireless
Internet access. For more information, please visit www.jiwire.com or
call (415) 877-4711.

    

Contact:
Adrian Richardson
Edelman for JiWire
+1 650-762-2949 (office)
arichardson@ar-edelman.com

Copyright 2009, Market Wire, All rights reserved.

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