Linden Lab Celebrates Second Life's 5th Birthday With a Virtual World Fair

Keynote Addresses by New CEO Mark Kingdon, Founder Philip Rosedale
and Board Member Mitch Kapor Highlight Two-Week Long Celebration
SAN FRANCISCO--(Business Wire)--
Linden Lab(R), creator of 3D virtual world Second Life(R)
(www.secondlife.com), has announced that it will hold a two-week long
Virtual World Fair to celebrate the 5th birthday of the Second Life
community. The virtual fairgrounds, created in tandem by Linden Lab
and Second Life Residents, will host a series of roundtable
discussions, parties and exhibits that showcase the vast creativity of
Residents as well as groundbreaking organizational uses of the Second
Life platform. The event will be held in various regions in Second
Life and will take place from June 23 - July 7, 2008.

Open to Second Life Residents, Linden Lab employees and industry
thought leaders, the event will explore such topics as the evolution
of Second Life's culture, the role of virtual worlds in business and
the opportunities the platform offers for education, art, philanthropy
and health care, among others. Founder and former Linden Lab CEO
Philip Rosedale and newly appointed CEO Mark Kingdon will each give an
opening address and Linden Lab board member Mitch Kapor, founder of
Lotus Development Corporation, will offer closing remarks.

Some highlights of the first five years that will be discussed and
celebrated include:

2003

June 23, 2003 - The highly anticipated Second Life virtual world
comes out of beta and launches to the public

November 14, 2003 - At the State of Play Conference, Founder
Philip Rosedale announces that Linden Lab will allow Residents to
retain all IP rights to the content they create in-world, a
groundbreaking move that while initially questioned by industry
leaders, epitomizes Linden Lab's approach and philosophy and has
greatly helped establish its leadership position

2004

June 15, 2004 - Linden adds a Custom Animation scripting engine to
Second Life, enabling Residents to more fully develop and personalize
their avatars by adding distinctive moods and movements

August 15, 2004 - Second Life surpasses 10,000 Residents - to
celebrate the milestone Philip takes the entire office to a Giants
game; by the time the game ended, residency had jumped to 13,000

2005

April 25, 2005 - Having outgrown its office, Linden Lab moves to a
much larger office on Sansome Street in San Francisco. A short time
later, Linden would move again to its current location at 945 Battery
Street

October 3, 2005 - Linden launches the "LindeX" - its own hosted
currency exchange - L$400,000 is traded on the first day of business

2006

January 5, 2006 - Second Life surpasses 100,000 registered
Residents

May 1, 2006 - BusinessWeek cover story "Virtual Life, Real Money"
further validates Second Life as a revenue-generating vehicle for
individual entrepreneurs and businesses

September 15, 2006 - Second Life surpasses 1,000,000 registered
Residents

2007

January 8, 2007 - Linden Lab announces that it will release the
code to its viewer software - further opening the world and enabling
Residents to have more control over their experiences. An audacious
and unusual move for a company in a leadership position but indicative
of the company's approach and ethos and a key step towards Linden's
vision of a pervasive 3D online environment

March 26, 2007 - Second Life surpasses 5,000,000 registered
Residents

September, 2007 - In the month of September, Second Life
surpasses: a) 10,000,000 registered Residents b) 25,000,000 total
monthly usage hours and c) 50,000 concurrent users logged in at one
time

2008

April 3, 2008 - Linden Lab announces that IBM will host regions of
the Second Life Grid behind IBM's firewall, combining the operational
scale and security of IBM's BladeCenter with Second Life's dynamic
content creation tools and vibrant user community. Combing these
solutions together has the potential to make custom-created, security
rich virtual environments a viable option for enterprises

April 22, 2008 - Philip steps down as CEO of Linden Lab, assumes
the position of Chairman of the Board and names Organic's Mark Kingdon
as his successor; Mark officially began his tenure on May 15, 2008

"It's amazing to look back and reflect on everything that we've
accomplished in such a short time. From our initial launch, to the
decision to allow Residents to retain their IP, to opening up the
Platform to third parties, most of the decisions we've made have gone
against the grain of conventional wisdom and that's made all the
difference," said Philip Rosedale, Founder and Chairman of the Board
of Linden Lab. "While we've come a long way in our first five years
and have surmounted significant challenges, there's still plenty of
work left as we continue to advance the medium. With Mark's leadership
and the passion and creativity of our Residents we are extremely
excited about what the future holds and the evolving role that Second
Life will play in business, arts, education and communication in
general."

For questions about the birthday celebration please contact:
secondlifeus@lewispr.com

To see the agenda for the birthday celebration, which will be
updated continuously throughout the event, please click here.

About Second Life and Linden Lab

Second Life is a 3D online world with a rapidly growing population
from over 100 countries around the globe, in which the Residents
themselves create and build the world, which includes homes, vehicles,
nightclubs, stores, landscapes and clothing. The Second Life Grid is a
sophisticated development platform created by Linden Lab, a company
founded in 1999 by Philip Rosedale, to create a revolutionary new form
of shared 3D experience. The former CTO of RealNetworks, Rosedale
pioneered the development of many of today's streaming media
technologies, including RealVideo. Based in San Francisco, Linden Lab
employs a senior team bringing together deep expertise in physics, 3D
graphics and networking.

Note to editors: Second Life(R) and Linden Lab(R) are registered
trademarks of Linden Research, Inc.

LEWIS PR for Linden Lab
Peter Gray, 415-992-4400
secondlifeus@lewispr.com

Copyright Business Wire 2008