Taiwan Electronics Executives to Debut Products, Offer Industry Outlook at GITEX Dubai

Executives of Leading Taiwanese Companies to Outline Key Products and Trends in
the Technology Industry
TAIPEI, Taiwan--(Business Wire)--
At GITEX Dubai, the Taiwan Excellence Pavilion displays some award-winning
products. Taiwan Excellence awards are delivered to local companies as part of
an effort by the Taiwan External Trade Development Council to highlight
outstanding products.

The Taiwan Excellence Pavilion is located in Sheikh Saeed Hall, Stand No.
NH-P10. The Pavilion displays 86 Taiwan excellence products from 31 brands. The
symbol of Taiwan Excellence is a unique trademark for Taiwan`s innovalue. It
heralds Taiwan`s image to world-class quality in product innovation, design and
manufacturing. These four criteria represent the highest standards which Taiwan
products must meet to maintain its competitive edge in the global markets.

To promote Taiwan`s industry, the Taiwan government emphasizes the development
of branding as the key task for increasing the competitiveness of Taiwan`s
economy. There are two goals of the Branding Taiwan program: The first is to
integrate resources which aid the establishment of brands and help to create a
favorable environment for development; the second is to support Taiwan
enterprises in brand development and increase the value of Taiwan`s
international brands.

Every year hundreds of Taiwan-made products participate in Taiwan Excellence
Awards nomination. Each product is evaluated by a panel of experts according to
prescribed standards. The winning products are entitled to use the red
interwoven arc symbol of Taiwan Excellence.

Please visit stand No. NH-P10 at Sheikh Saeed Hall for more information on
Taiwan brands: A-DATA - Advantech - AIPTEK - ASUS - AverMedia - BenQ - HTC -
InWin - Inventec - KYE - MSI - Nanya - Optoma - Penpower - Sampo - Tatung -
Thermaltake, etc.

Taiwan Excellence Conference

Executives of some of Taiwan`s largest electronics companies are delivering
their opinions on the latest products and technology at the 2009 Taiwan
Innovative Products - Thinking Outside the Box press conference during GITEX
Dubai.

The presentations take place from 11:00 am to 12:40 pm at Hotel Al Murooj Rotana
Ballroom A&B on 19 October. Members of the news media are cordially invited to
attend and participate in the question-and-answer sessions at the end of each
presentation.

Taiwan`s consumer electronics industry is enthusiastic in offering products to
meet the demand for mobility and digital entertainment. The Taiwan suppliers -
already major players in the global IT industry - provide an extensive growing
index for the global consumer electronics market.

Taiwanese companies make about half of the world`s monitor and television-sized
LCDs, and LCD TVs are among the fastest growing consumer electronics products
today. In the consumer electronics industry, Taiwan companies also account for a
large portion of the world`s mobile phones, projectors and global positioning
systems.

Tom T. C. Tseng, Director of the Taiwan Trade Centre Dubai Office, addresses the
press event with a warm welcome. Taiwan External Trade Development Council
(TAITRA) is a non-profit government-sponsored trade promotion organization in
Taiwan that was founded in 1970. TAITRA helps Taiwanese businesses and
manufacturers to boost their international competitiveness and to meet
challenges in foreign markets.

Company executives speaking at the event include George Su, Regional Director,
META Region, System Business Group, Asus Technology; Yu Han Wang, Managing
Director, Edimax Technology; Alan Chu, MEA Sales Director, Micro-Star
International and Adam Dent, Regional Manager, Middle East & Africa BU, Optoma
Corp. Each of the presentations is followed by a brief Q&A session. At 12:40 pm,
a luncheon starts at the Pergolas Restaurant.

Asus is one of the world`s largest manufacturers of motherboards for personal
computers. In recent years, the company has developed mobile phones and later
became the first in the world to make netbooks, also known as EeePCs, which have
since become one of the fastest growing innovations in the computing industry.
Edimax is one of the world`s leading providers of networking equipment.
Micro-Star International, also known as MSI, is one of the world`s largest
makers of netbook computers and other electronic devices. Optoma, about a year
ago, made the world`s first pocket-sized projector, which has won applauding
reviews in the news media.

The world is paying attention to Taiwan`s efforts as the island`s companies are
receiving increasing accolades for product design from organizations such as iF
and the red dot. The iF product design award is one of the world`s top three
leading design awards. Every year at Germany`s Hannover Exhibition Centre,
around 2,700 products from 35 nations are being evaluated and judged by renowned
experts, and only the best receives an iF seal of outstanding design quality.

With more than 8,000 submissions from 60 countries, the international "red dot
design award" ranks among the largest and most renowned design competitions in
the world.

Please visit www.taiwantrade.org.tw or www.brandingtaiwan.org for more
information.

ASUSTeK (ASUS)

www.asus.com

Edimax

www.edimax.com/tw/index.php

Micro-Star International (MSI)

www.msi.com/index.php

Optoma

www.optoma.com

Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to
promote Taiwan`s foreign trade and competitiveness on world markets. Over the
past 37 years, TAITRA has played a key role in the development of the Taiwan`s
economy. TAITRA is jointly sponsored by the government and commercial
associations and is viewed by all as THE business gateway to Taiwan for the
international business.

Taiwan External Trade Development Council (TAITRA)
Frances Chen, 02-2725-5200 # 1388
frances@taitra.org.tw

Copyright Business Wire 2009