Affinity Mobile Attracts Top Telecommunications Veteran John Carney as CEO

As Chief Executive Officer, Carney to Drive Rapid Adoption of Affinity
Mobile's MADE Solution Enabling Mobile Money Transfers (mTransfers), Mobile
Payments (mPayments) and Mobile Wallet (mWallet) Services

DALLAS, Jan. 7 /PRNewswire-FirstCall/ -- Affinity Mobile, a global
provider of mobile financial services, today announces that telecommunications
industry veteran John Carney has joined the organization as chief executive
officer to lead strategic efforts to drive rapid adoption of their Mobile
Application Delivery Enablement (MADE) platform. MADE enables true mWallet,
mTransfer and mPayments capabilities to all sectors that engage in secure
financial transactions such as mobile network operators, retail merchants and
financial institutions.
Prior to joining Affinity Mobile, Carney served as the Senior Vice
President of Sales and Operations for T- Mobile USA, the fourth largest
wireless service provider in the U.S. During his ten years with T-Mobile,
Carney launched prepaid phone service and drove their highly successful retail
and dealer distribution strategy that ultimately led to a distribution
organization that supported 25,000 retail outlets and over $14 billion in
annual revenue. Before T-Mobile, Carney spent 10 years with
telecommunications companies MCI and Mid-com Communications. In addition to
his extensive telecommunications experience and success in sales and
distribution, Carney has deep experience in retail management, supply chain
management, E-commerce, National Retail, B2B and B2C marketing and operations
management.
By delivering easy to deploy solutions that offer mobile subscribers
secure, convenient financial transactions, both consumers and the industry
will benefit. With over twenty years of executive experience in the
telecommunications industry, Carney is confident that MADE will drive adoption
of these services and strengthen mCommerce.
"Trumpet Mobile is the first to take advantage of MADE and we expect
others to rapidly follow. By offering quick time-to-market, broad device
coverage and the ability to create customized branded solutions including
instant issue, prepaid debit cards that can be used at any ATM or debit point
of sale, MADE puts financial transactions in the hand of the consumer, at any
time, and in any place," said John Carney, CEO of Affinity Mobile. "As we
talk with the Trumpet subscribers, the feedback is that they like the
convenience of being able to send money to their family and friends throughout
the United States and Latin America without having to visit a store, wait in
line and fill out paperwork."
Trumpet Mobile is the first to provide prepaid mobile services targeted
towards the rapidly growing U.S. Hispanic population and other consumers who
are underbanked. The Hispanic community is characterized as being not only
highly underbanked but also heavy users of advanced mobile services. Now,
underbanked mobile subscribers have the capability to securely transfer money
on their mobile phones. With their Trumpet debit card, Trumpet subscribers can
manage their accounts and have the freedom to send money anywhere in the U.S.
and Latin America. Trumpet Mobile is currently available exclusively at
participating neighborhood RadioShack(R) retail locations in the U.S.
About Affinity Mobile
Affinity Mobile enables financial mobility in everyday applications
through the MADE platform. MADE enables secure mobile transactions and offers
managed services for customers such as mobile network operators, financial
institutions, retail merchants and remittance companies in order to provide
faster time to market, with reduced risk and greater profitability. With
Affinity's turnkey managed service and back-office solution, it is possible to
deploy mobile services in weeks -- not months -- and rapidly begin to generate
revenue and increase customer satisfaction. For more information about
Affinity Mobile, visit http://www.affinitymobile.com.
About Trumpet Mobile
Trumpet Mobile is a prepaid wireless service provider that offers pay-as-
you-go convenience, flexible options, national coverage, great quality phones
plus unique features like Family/Group Plan, Trumpet debit card, and mobile
money transfer services. Subscribers can send money almost anywhere in the
U.S. and throughout most of Latin America and the Caribbean through Western
Union(R), the most trusted name in money transfers. For more information
about Trumpet Mobile, visit http://www.trumpetmobile.com.
MEDIA & ANALYST CONTACTS
Sundrop Media
Erica Garver, 971-570-3291 or EricaG@sundropmedia.com
Christy Caplan, 503-412-8850 or ChristyC@sundropmedia.com

SOURCE Affinity Mobile

Erica Garver, +1-971-570-3291, EricaG@sundropmedia.com, or Christy Caplan,
+1-503-412-8850, ChristyC@sundropmedia.com