China Education Alliance, Inc. Introduces Newly Developed Online Educational Game...

China Education Alliance, Inc. Introduces Newly Developed Online Educational
Game 'Fortune Island'

HARBIN, China, Jan. 7 /Xinhua-PRNewswire-FirstCall/ -- China Education
Alliance, Inc. (OTC Bulletin Board: CEUA) ("China Education Alliance" or "the
Company"), a leading distributor of educational resources, offering high-
quality programs and training both through online networks and an on-site
training center in China, today announced the introduction of a newly
developed online educational game "Fortune Island," which was a game platform
first recommended by the "National Educational Game Research Base" by the
Ministry of Education of China.
The "National Educational Game Research Base" is the most authoritative
educational strategic collaboration entity developed by the Ministry of
Education of China, while "Fortune Island" is the only online game platform
adopted and first recommended by the entity. The development of the game
platform was lead by China Education Alliance, and it took the research team
including national education experts, psychology experts and technology
personnel three years to develop.
"'Fortune Island' is an online educational game platform that specifically
targets students between the ages of six to eighteen," said Mr. Yu, China
Education Alliance's Chairman and CEO. "This platform allows users to control
21 virtual characters to answer education-oriented questions and the eventual
winner can obtain a prize. This platform will help students to enrich their
knowledge base, stimulate their independent thinking and idea creation,
enhancing students' emotional and intellectual capacities."
As the only platform adopted and recommended by the "National Educational
Game Research Base," China Education Alliance sells a game point card, but
offers it free to purchasers of its learning debit card. The Company has
launched this new educational game business in Heilongjiang province and will
expand this business in other provinces through sales agents. The Company
developed the teenage-oriented advertising resources, including hidden ads,
background picture ads and corporate-customized ads. This platform diversifies
the Company's product offering and the underlying advertising income is
expected to be a new contributor to total revenues, driven by growth in the
number of game users.
About China Education Alliance, Inc.
The Company is an educational resource company offering high-quality
educational programs and training through both online networks and an on-site
training center. The Company's products include online test preparation
materials, researchers' materials, study guides, and audio recordings,
vocational training services and vocational certifications. The Company
conducts educational services through three main channels: a large educational
online portal, educational software and media, and education and vocational
training centers. The Company is currently selling educational products and
services to families, provincial education officials, administrators, schools
and teachers in China.
Safe Harbor Statement
Safe Harbor Statement Under the Private Securities Litigation Reform Act
of 1995: Certain statements in this press release, constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements include, without
limitation, statements regarding our ability to prepare the company for
growth,
the Company's planned expansion in 2008 and predictions and guidance relating
to the Company's future financial performance. We have based these forward-
looking statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our financial
condition, results of operations, business strategy and financial needs and
are not a guarantee of future performance but they involve risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements, which may include, but are not limited to,
such factors as unanticipated changes in product demand especially in the
education industry, pricing and demand trends for the Company's products,
changes to government regulations, risk associated with operation of the
Company's new facilities, risk associated with large scale implementation of
the company's business plan, the ability to attract new customers, ability to
increase its product's applications, cost of raw materials, downturns in the
Chinese economy, the adoption by consumers of its new game business, the
unproven advertising model that is dependent on attracting a large game user
base, and other information detailed from time to time in the Company's
filings and future filings with the United States Securities and Exchange
Commission. Investors are urged to consider these factors carefully in
evaluating the forward-looking statements herein and are cautioned not to
place undue reliance on such forward-looking statements, which are qualified
in their entirety by this cautionary statement. The forward-looking statements
made herein speak only as of the date of this press release, readers are
cautioned not to place undue reliance on any of them and the Company
undertakes no duty to update any forward-looking statement to conform the
statement to actual results or changes in the company's expectations.
For more information, please contact:

Company Contact:
Mr. Xiqun Yu
Chairman and CEO
China Education Alliance, Inc.
Tel: +86-451-8233-5794
Email: yxq@edu-chn.com

Investor Relations Contact:
Mr. Crocker Coulson
President
CCG Elite Investor Relations
Tel: +1-646-213-1915 (NY Office)
Email: crocker.coulson@ccgir.com

SOURCE China Education Alliance, Inc.

Mr. Xiqun Yu, Chairman and CEO of China Education Alliance, Inc.,
+86-451-8233-5794, or yxq@edu-chn.com; Mr. Crocker Coulson, President of CCG
Elite Investor Relations, +1-646-213-1915 (NY Office), or
crocker.coulson@ccgir.com, both for China Education Alliance, Inc.